Examine the poster and post your answers to the following questions in the comments box. Remember to write your REAL NAME at the end of the comments.
1. What do you think are the equipments used to produce this poster?
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
b. Size
c. Creative Languaged. Others...
3. What is the purpose of this poster?
(What is this media trying to sell you?)
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
1)The equipments that are used in this advertisement are photoshop, digital camera and other computer programmes.
ReplyDelete2)The colour contrast with each other as they use red and white and the size of the focus is big to attract people's attention and their quote can attracts people to buy their product as people would feel curious abiut it.
3)The purpose of the advertisement is to tell us that their new product which is the white chocolate kinder bueno is as delicious as their orginal product and when you consume then, you will feel that there are two people kissing you.
4)This advertisement is intended for teenagers that love snacks and those people who love sweet snacks.
5)The advertisement is very effective as people would be curious about why there is a boy at the advertisement bering kissed by two pretty girls and the expression of the main focus which is the boy in the avertisement seems like he is very happy and sastified about the kinder bueno.The quotes that were at the top of the advertisement makes people think that the new product taste the same as the original product which is very delicious.
1)They use photoshopping, cameras and the computer.
ReplyDelete2) The guy is wearing white while the 2 girls are wearing red, which is the colours that can be found in the wrapper of the product. They also made the font of 'double the pleasure' a bit bigger and is situated at the top of the poster. This will catch our attention as people would usually look from top to bottom when analysing a poster. The colours of the words are also red and white which is also related to the product they want to advertise. they also purposely use ' DOUBLE the PLEASURE'. since they are advertising two products from the same company, they are trying to say that of they eat both the new product and the existing product, they would be able to enjoy them twice as much as before since they have a new product. they also focused on the skin colour of the two other models. Since they are advertising one white chocolate coated kinder bueno and one dark chocolate coated kinder bueno, they also used the girls of different skin colour which are used to represent the two products, with the clothes as the wrapper and their skin colour as each chocolate coating. This shows that the product would be able to bring joy to the consumer.
3) the media is trying to tell us to try the new flavour that would be in stores. they are trying to tell us that the new product would bring us pleasure and allow us to enjoy ourselves when eating the product.
4) I think this poster is intended for teenagers as they chose young people as their models and since teenagers are usually the stage whereby they find someone they like, so this poster shows that if they eat their product they would be able to experience pleasure like those that are in love.
5) i think this poster is effective as it is able to attract the attention of the people because of the contrasting and attractive colours. People would also like to experience pleasure, so by puting in the slogan :'double the pleasure' it attracts their attention.
Adna Kerh (1) 2-1
1.I think the equipments used are printer,photoshopping/editor,camera,other computer programmes like word art,perhaps scanner.
ReplyDelete2a)The colours used are complimenting each other,simple,and link to the main product's appearance(colours used),it is also vibrant,appealing/attractive.The background is plain white as it is used to bring out the importance/attractiveness of the advertisement,too complicated for a background may end up people confused and losing interest to look at it as it makes people dizzy,like the patterns and colours are competing for attention.
b)The size of the slogan is big and embossed to attract people and it brings out the importance or feeling the product brings as alot of people looks for certain things the product brings like colour changing,sour,sweet taste,etc.The word "NEW" also attracts people and inform,educate people of their new product and convince them to try as normally people looks for novelty.The size of the product's name also inform people what type of product it is so they know where to find the product and know of it's good publicity and quality.
c)The creative language used is also appealing and attractive,it is similar to linking the both products that when you eat both,you achieved greater pleasure/sweetness.It is also what people look for in food,etc-enjoyment,etc.
d)The characters used are simply conveying the message in an interesting way:It's like when you eat the product,you get two sweet kisses/attention from two hot chicks which brings pleasure to a guy,the two chicks's skin colour is one white and the other dark brown which compliments the flavor and colour of the product.The guy is also showing surprising,satisfying expression which shows that he is enjoying himself alot like when you eat the two products,you will be like him.
3)It is trying to sell us the product and the feeling it brings.It is also used to inform and educate us of their product's quality.
4)It is intended more for teenagers(especially guys),maybe children or families.The colours,character,language used are more for teenagers who are more attracted to pretty girls and they always look for novelty,pleasure.Families and children will buy this as they are attracted and eager to try out new things too and happiness it brings to children.
5)I think this poster is effective as it really atrracts me with the characters,slogan and novelty as youngsters like to try out new things and likes finding thrills and pleasures and the characters would have left a good/funny/convincing impression on most of them.There are no dangers when publised to the public though although is contains guys and girls in a sort of intimidate situation but otherwise in a smart way of "conveying pleasure" and not sexual,violence,gore,insults to other companies.It is beneficial to the enjoyment of people and letting them have a break from stress,work,letting them pamper themselves with overflowing pleasure.
Ong Hui Zhen/17,2-1 02/04/10
1. This piece of media is created through equipments : Camera – picture of characters and food packaging. Photoshop – put the picture, food and the words together in a poster. Photo editor programme – to set the brightness, contrast and the gamma of the picture brighter so as to create ‘shining feeling’.
ReplyDelete2. a) The main colour of this poster seen from one glance are red and white. As this two are the colours of the food packaging. Red and whtie combination are good choices as the bright red colour created a contrast from the white background. This could capture viewer’s attention due to the contrast created. Then the guy in the middle was not wearing red, instead he was wearing light grey and white. The reason for this is he is not the main lead in this advertisement and the two ladies are instead the main, as they create the ‘Pleasure’ like what the slogan says. The colour of the ‘new’ were red with yellow background. The yellow background captured attention and it is needed because they are promoting their new product, but at the same time, the original one were not neglected.
b) The size of the three person were the largest in this advertisement as they want to bring out the ‘pleasure’ feeling. Yet the size of the product was somehow neglected here. The food package were somehow too small and the new product they wanted to advertise about were the same size with the original. I suggest they would make the new product bigger to inform viewers on the release of it. The font had red shadows and also were quite big. The ‘double’ were bold and the ‘pleasure’ word were bigger than the others. The ‘new’ word were big too and it was bold to capture attention.
c) The creative language was that the ‘DOUBLE your pleasure’ slogan were also presented from the pleasure the two ladies gave by kissing the man. The man face also shows that he felt the pleasure as he got kissed.
d) Other elements used here was that the design of the packaging was also applied to this advertisement which is the red wave and the water droplet found at the bottom of the packaging. Then the two chicks in this advertisement were also different. One is a white chick while the other one was a black, which suits the new chocolate where there are both white and black chocolate. So what the slogan meant here was double the pleasure where double refers to the black and white chocolate. And it was shown here via the colours of the two chicks.
3. There is two purpose of this advertisement here. First is to introduce the new white chocolate that kinder bueno is going to sell. Second is that despite the new chocolate, the original dark chocolate tastes as good too, so it’s double pleasure eating them.
4. This advertisement is meant for teenager as these snacks were favourites of teenagers.
5. The values they are conveying here is that the white chocolate taste as good as the dark chocolate, and both the chocolate tastes good and feels as good as getting kiss. This advertisement is somewhat effective as the colour usage had captured attention. The flaws of this advertisement is that the food packaging were too small and the release of the new product were not captivating enough.
By: HengWei (28)
1. The equipments used are the camera to take the photoshot,and Photoshop to put the picture of the main photoshot and product and words together.
ReplyDelete2. The colours red and white are mainly used in this advertisement to bring out the contrast in colours,and also because they are the colours used on the package.The size of the advertisement is big so as to attract the attention of the consumers.The words "Double your pleasure" is used to say that there are two flavours of the chocolate,and in this advertisement,there are two girls kissing a guy.As the guy in the advertisement was wearing a light grey shirt,he was not the focus of the advertisement,but instead the 2 girls were as they were wearing red and white shirts,which reflect the colours of the shirt on the package,and they were used to bring out the "pleasures" of the guy.
3. The purpose of the advertisement was to sell the second flavour of Kinder Bueno chocolates,and they are trying to say that both the new and original flavours of the chocolate are equally nice.
4.This poster is meant for the youth who are out seeking romance and like chocolate at the same time.It can also be for teenagers who like to take a chocolate as a snack.
5.I think that this poster is effective because of the contrasting colours and slogan used in the advertisement.It attracts youngsters like me to try out their latest product.
Joshua Siew Shun Zhang (34) 2-1
1) cameras, editing soft wares like photo-shop and computer.
ReplyDelete2)the colours are bright and their slogans 'double the pleasure' is trying to tell us that the product is awesome, giving us more pleasure. the poster also enlarge the product, focusing the product, trying to attract our attention. they also put a 'new' beside their product, trying to tell us that the product is new and tempting us to try it.
3)the purpose of the advertisement is to attract our attention, so that they can sell their product.
4) this poster is intended for peoples of all walks of lives as the bright colours attract the attention of the childrens and the picture of two lady kissing the male is trying to attract the attention of the young adults, who have not married. the 'new' word and double the pleasure attracts attention of the adults, telling them to try their new product.
5) this poster is not very good as it never show the price of the poduct, which is what most people looks out for, thus, some people will think that it will be expensive and not buy it.
Submitted by: Donal Kang
Class: 2-1
1) The equipments used in this advertisement are camera, photo shop and other picture editing softwares.
ReplyDelete2) The colour of the background is white as it allows other material in the advertisement to stand out. The size of the phrase "Double your pleasure" is to allow the reader to give more attention towards the words as it attracts you to buy both kind of chocolate. The creative language used here is to show that both chocolate are loved by everyone of any race (:. The word "NEW" shows that the chocolate is the new product.
3) The purpose of this advertisement is trying to persuade us and influence us into buying both chocolate.
4) This poster is intended for teenagers as the people used in this advertisement are teenagers and the design of this poster is created to attract teenagers.
5) The poster wasn't so effective as it lack in details about the product and where it can brought or how much does it cost. The quality of the product wasn't shown clearly and it resulted in a lack of detail. Some people may misunderstand the poster as a bad remark as the message that was convey wasn't show clearly.
Ng Qi Long (31) 2-1
1.the equipments used are cameras,computers and photo shopping skills.
ReplyDelete2.the colours used are red and white,which looks very outstanding together and this would really attract people to come and see the poster. also the sentence get 'double your pleasure' is use and this sentence enhances the effect of the poster.
3.this poster is trying to sell off their product,which is this case is the new kinder bueno flavor.so the poster is actually telling us that the two flavors is giving double the pleasure.
4.this poster is suitable for people who can get into relationships.as this is poster has links to dating,people who can date.the poster is trying to tell that if the person misses his date or something,he could buy the product and experience twice the amount of effect of the feeling than he his is when he is with his girlfriend. the product is also suitable for chocolate lovers as the poster is chocolates.as the product is advertising on the new flavors,chocolates lovers would be curious about the new flavor and most likely to buy the product
5.this poster is relatively good as the colours contrast and the words are very good but i don't like the kissing part cause small children might monkey see monkey do as kissing scenes are not suitable for children. other than that,the rest of the poster is good i would say.
chan shao wei class 2/1(24)
1. The equipments used to produce this poster are the digital camera for taking pictures of the three people and also the packaging, the computer for the computer programme like phtoshop to edit the poster, put in the text etc.
ReplyDelete2.The colours used are mainly white and red, which compliments each other. White is used as it probably gives others a simple feel about the poster while red is used because it gives others a sweet feel as it is often related to love. The skin colour of the two girls also matches the chocolate. The more tanned girl is more like the dark chocolate that the company is trying to sell before they introduce the new product while the more white-skinned girl probably represents the new product– the white chocolate because there are also the packaging on top that probably hints which chocolate they are representing.
The size of the three people is the most obvious as its size is the biggest, which attracts people to take a look a it first, which is the two girls kissing the so called nerd-looking guy on the cheeks. The guy looked so happy, and it leads the audience to look at the text on top which is “DOUBLE you pleasure”. This probably means the pleasure of that guy being kissed on the cheek. Although in some countries kissing on the cheek is a common thing, people would rarely kiss a nerd on the cheek, and there are two girls at the same time to, which is probably the reason that guy is so happy. Also the “double” probably means both the girls, and the girls represents the chocolate. Therefore, this probably means that by trying out both of the chocolate, you get the pleasure of being kissed on the cheek by two girls like that guy. This will give others a sweet feeling like the colour red, and also the red heart on the headband of the tanned girl and it totally fits the poster and product as the chocolate it produces is sweet. The “NEW” word on the new product is also quite obvious as they make it large enough for people to read, which emphasize on the new product that kinder bueno is trying to introduce and sell to its customers.
The text used is kind of like playish feeling and probably saying that you will be stress-free or less stressful when eating or after eating the chocolate.
Other elements like the red wavy-like thing at the bottom of the poster and also the white droplet fits the colour of the whole poster, and also probably trying to say one of the ingredients in the product, which is milk as the milk also appears on the packaging itself.
Beh Ing Tsyr (04) 2/1
3. I think that the purpose if the poster is to introduce people that they are selling a new product and wants them to buy and try it out, which will give them the pleasure that the poster is trying to tell us. Also it is also trying to want its other product which is the dark chocolate to sell better as it is also included in the poster. This is trying to tell us that they are also selling that product as well and wants people to but and try it out too.
ReplyDelete4. I think that this poster is intended for teenagers and young adults. In the poster, only young adults are used and there are no sign of a child or any elderly, which hints that it is trying to grab the attention of the young adults. As people know, the young adults are at a growing age, as well as teenagers, and they will tend to like to eat this kind of sugary snacks like chocolates, and the company totally make use of this point to sell their product. Also, the poster is also sort of have a love feeling because of the kissing in the cheeks and also the colour red. Nowadays, many teenagers and young adults get involved in this boy-girl relationship thing. So this also relates to the point that the company is trying to sell its chocolate to young adults and teenagers.
5. This poster will be effective as once you take a look at it, you will know that it is an interesting poster and wants to take a look at it more. This will make the audience wants to try out the chocolate because they want to know if really eating the chocolate will give them the pleasure that the poster shows. Also, the text and colours used are also suitable for attracting young adults and teenagers as the colours are bright and the text is big and obvious.
Beh Ing Tsyr (04) 2/1
1) I think that the equipment used are computer, photoshop and cameras.
ReplyDelete2)
a) The colours used mainly are red and white. This represents the colours of their products. By using the two colours to emphasize on the word double pleasure, it tells the viewers that their brand has came out with a products which could give them twice the pleasure than what they get now. From the colour of the hair for the girls, they are one black and one white, which represents the colours of the chocolate. Using the colours red and white to dress the girls, they make it look like the girls are their products. With the attractiveness of the girls, many viewers will be attracted to buy the product as well. Other than that, the colours of the poster itself gives the viewers that the new product still has the essence of their trademark, especially to those who love their products or are sure of their quality.
b) Enlarging the two girls and man in the center, it gives a greater focus point on how attractive is this product. This is because they show that the "big" imaged girls give pleasure to the man, like how they use it to describe the great pleasure when eating this product. The font at the top,"Double the pleasure" is also emphasizes on how much two girls can increase the satisfactory level of the man like how much the satisfactory level of consumers will be increased.
c) Creative language used are the people shown in the poster. Using the attractiveness of the two girls, they bring about an impression that the product will be attractive and of good taste like how they choose the girls for the advertisements. Secondly, seeing the face of the man allows us to see how much pleasure the two girls give him with their kisses. As from the beginning, the two girls are actually representative of the products. So it shows the pleasure the product can give.
d) Others include the packaging of the product. This is because the packaging allows others to see how the products roughly looks like, even though the main focus is on the people, but consumers or viewers who are more precise in what they are looking for can make this as one of their decision-making factors.
3) This advertisement is trying to sell us their newest flavour of kinder bueno.
4) I think it is meant for teenagers. This is because teenagers nowadays like to follow new trends or try out new things. In addition, the two girls attracts guys from many age groups as you know guys are attracted to all beautiful ladies except for some exceptions.
5) I think the poster is pretty effective because the colours used are firstly very bright, secondly because of the images or main focus used. The main focus, or the two girls kissing the boy is one of the selling points that are targeted to teenagers. At this point of their lives, they grow up, they want to know more things, they are at the stage where they start to have lasting crushes or steads. Using the image, it allows many to have this lingering curiousity of how it is liked to be kissed. The poster actually uses this point to bring about that in saying that the product can give you the feeling. Even though this may work, there may be a false meaning given to those who cannot see the true meaning of this poster, will think that this product can allow you to have people of the opposite gender attrcted to you.
Lee Yan Ting (11) 2-1
1) The equipments used are cameras,photoshop,computer to edit and take the pictures for the poster that they are doing.
ReplyDelete2a)Colours-the colours used are red and white which are the colours of the product they are advertising on.The skin colours of the two girls are brown and white which are according to the products:white chocolate and the original.The colours contrast together which will help to attract attention of the people.
b)Size-the size of the characters in the poster were big enough to attract peoples attention and the slogon was also very big as it is the main idea of the poster.
c)Creative Language-the creative language in this poster was the slogon:Double the pleasure.The man in the poster already shows that when he bought the product he gets kisses from two very pretty ladies and he was in pleasure in double.
d)The extra effects would be the wavy effects and the water droplet which gives people the idea of melting into the pleasure.
3)This poster is advertising on the new white kinder bueno product and together with the original,they both taste really delicious and if you buy two it will be better.
4)It is for teenagers as in the poster it shows a guy getting kissed by two girls and teenagers especially guys would like to have that experience too so they would think that maybe it would help,which will make them buy the product.
5)It is effective as it gave me the idea that maybe buying the two product would really make someone become popular in a fortnight and it will also allow me to think that eating this product would make me get alot of attention from other people.The poster is also very safe and there is no dangers of abuse or any violent words or pictures used.
By:Lindy wong jia min 2/1(13)
1. I think the following items used in this advertisements are digital cameras , photoshopping skills , computer softwares and so on so forth.
ReplyDelete2.The two main colour used in this advertisement is mainly white and red. They use this two colour mainly because of
1:The colour of their packaging for kinder bueno.
2:Their new flavour of white chocalate.
They used two different skin colour people (not meant to be racist) to represent the darker woman to be the outer covering of the chocalate bar while the white woman to be the inner white chocalate as it clearly shows the colour comparison.
They purposely enlarge on the face of the nerd being kiss by the same time by two different girl,to show how lovely the sensation would be , to encourage people to buy their products.
Creative language are not much beibng used here in this advertisements except for "Double Your PLEASURE" they purpose bold the pleasure to show people of two kinds of pleasure firstly is on the kissing part while secondly is on the pleasure they would be able to receive from the chocalate.
3.The product is trying to sell us the product they had newly made in order to educate the consumers of the new product they had newly made.And also at the same time trying to sell to us how tasty the product is and to buy it and try out.
4.It is mostly for both children and teenagers. This is because firstly children love to eat sweets and imagine things, when they saw 'adults' kissing , they will somehow imagine alot, and begging their parents to buy for them.Teenagers is also targeted as when going through their puberty,they tend to think off track and when seeing this kind of pictures, they tend to imagine if they were the main characters in it and at the same time,they will buy it and try it out as they love to try out new things,thus.
5.I do not think the advertisements contains of any values. This is because the advertiser is mainly thinking of making money through this kind of advertisements by attracting others to buy their product. And it may even bring out bad values to the young children when they do not know how to think correctly and might follow what is shown on th advertisements and might be causing themselves trouble thus I say so.
Lim Chee Meng (29)
2-1
1. the equipment used in the above advertisement are camera, photo shop and computer softwares.
ReplyDelete2. the colours used are very contrasting. the only colours used are red and white because the chocolate wrapper itself is made up of only two different colours, red and white. this is a good technique since it allows people to remember the chocolate better is not the brand, the colour of the brand. the colours are also very bright it seems like saying that it is a very happy chocolate, that if we eat it, we will be very cheerful too. the people in the poster are also wearing red and white, their faces are also smiling. this is a very good similarities to focus on the main point but explaining it through the different methods, thus i think that this is a rather good advertisement. the font of the words, most likely the motto of the advertisement, "double your PLEASURE". the words are bring shown in the advertisement through the models. there are two women kissing a man. it is showing double, this is using the show not tell technique. the word double is also shown in the chocolate, in case we have not realised but there are two flavors of chocolate and in each packet, there are two different chocolate. the word pleasure is the highlighted, the pleasure refers to after eating the chocolate, this is another way to show how nice the chocolate is and may be that will help you find a women even if you are a nerd. there is a really good contrast that someone who is like a nerd could have two girls kissing him, this shows that the chocolate is miracle that we should all buy.
3. the media are trying to tell us to buy the chocolate, it think it is a new flavour and the different chocolates.
4. it think that the media is targeting the teenagers, those who love chocolate and those who do not have any girlfriends and even adults who wants to pleasure their family or friends.
5. i think the values the media contains is that we should be happy and have pleasure at all times. this is not a safe poster since with people kissing the young teenagers may see and learn from them, this will make them not focused on their studies and may go the wrong way. this may also cause students to neglect the family and studies and may cause one to regret for their lives, thus i say that this is not a safe advertisement.
Tan Shu Ni (19) 2-1
1) The equipments used are probably cameras, for taking the pictures. Computers, to use softwares like photoshop to edit the pictures and insert text and give it font.
ReplyDelete2) Majority of the colours used in this advertisement is of the same colour as the packaging of Kinder Bueno, the product which is being advertised in this advertisement. When they use these colours, people would already should have recognise the familiar colours and know that the advertisement is advertising Kinder Bueno without even looking at the product shown in there. The girls in red and white in a way represents the flavours of the chocolate being advertised, it shows that the girl on the right side, which has a paler skin colour represents the chocolate which is white and the other girl, with a darker skin most probably represents the other flavour of the chocolate.
The word ‘pleasure’ is bigger in size to tell us that we would enjoy eating the chocolates. And because they put ‘double the pleasure’, with the two different flavours of chocolate, it wants to tell us that we would be even more pleased and have twice the joy eating both flavours of the chocolate. In addition, the word new is also highlighted. This must be for attracting people’s attention to tell them that there is a new flavour of the chocolate to try out. When some people see this, they might be interested and would buy the chocolate.
With both the phrase, ‘double the pleasure’, and the colours in the advertisement especially the girls, it tries to convince us that the chocolate can be nice. The way they show the girls makes us infer that they represent the two different flavours of chocolate and with ‘double the pleasure’, it makes us think that when we eat both the flavours of the chocolates, we would have the feeling of being kissed by two girls, which is for the guys, feel pleasant and soothing, thus having the more pleasure and joy rather than eating just one flavour of the chocolate.
The advertisement looks funny as well, with the man’s eyes bulging, as though they are going to come off, this way, people will remember the advertisement and might just as well buy the two flavours of chocolate to try out.
3)The purpose of this advertisement to to attract people to buy their product and convince people that with the new flavour of chocolate, you would have ‘double the pleasure’ when you try them both. They want to make it as though while you are eating the chocolate, you would feel the passion towards it, like when the guy starts liking the fact that the two girls were kissing him.
4) I think that this advertisement is intended for people who love chocolates and this product, specially for the males. Males having seen this advertisement, might be tempted to buy the chocolate because they most of them might want to have the feeling of being kissed by girls just by eating chocolate. I think that males tend to dream more of girls and they are desperate to be kissed, so they are willing to do anything, even to dream of it and feel it just by eating the chocolate. For chocolate lovers, they might be interested in trying new flavours, so they might buy the chocolate.
5) I think this advertisement is effective. As people are more interested in advertisements that are funny rather than seeing advertisements that are dull. Usually advertisements which includes funny pictures or words and phrases would be remembered more easily by viewers. What more, with the girls kissing the guy, males are of course interested and willing to buy the chocolate to ‘experience’ the feeling.
Geraldine Lim (9) 2-1
1. I think cameras,computer softwares and photoshop are used to produce this poster.
ReplyDelete2. The colour used were bright and this can attract people to see the poster as "red" is a very boomz colour. red can also make us feel very happy,excited etc, as it is bright and i could be trying to tell us that after eating the chocolate, you will feel happy etc bla. the colours used in the poster are mainly red and white, which is similar to the colour of the packaging of the chocolate, it is simple but nice.
The size of the "Double the pleasure" is very big which is big enough to catch people's attention, the wordings aare also bold.
The poster shows two girls kissing a guy at the same time, the guy's expression shows that he is very happy because its like eatin the chocolate and getting DOUBLE the joy/pleasure. The size of the slogan is also big enough to attract people to view the poster. The girls on the poster are also very sexy, thus they can attract attention.
3. This media is trying to advertise its chocolate.
4. this poster is suitable for teenagers, small kids and young adults are they are most probably attracted to this poster as i hink they like to consume sweet food such as chocolate.
5. This poster is quite effective as it makes me want to buy the product, and it makes me think that after eating the chocolate, i'll feel happier because i'll get double the pleasure. this poster might be quite raw for young children as they might not know why the guy is kissed by two girls etc.
LimYanwen (12)
2-1
1.camera to take the photo shot,and Photoshop to put the picture of the main photo shot and product and words together.
ReplyDelete2. The font of 'double the pleasure' was made a bit bigger and is situated at the top of the poster. This will catch our attention as it is big and normally, people would look at the most attractive on a poster when analysing a poster. The colours of the words are also red and white which is also related to the product they want to advertise.
3.The purpose of the advertisement is to tell us that their new product which is the white chocolate kinder bueno is as delicious as their original product and in creative way is trying to tell you to buy both.
4.People who like snacks and tidbits. Mostly people of a younger age group.
5.The poster is effective as it catches people's attention and that is the main thing as, if people would remember this poster, the next time they want a snack, chances are, that they will get this.
Nuris Irfan Bin Ismail (33)
2-1
I think the equipments used are cameras, photoshop.chocolates and models are used to create this advertisement.
ReplyDeleteThe colour is bright so it can attract the consumers attention. Plus, with the black person on the right side and a white person on the left side. The light is also shone brighter on the guy in the center, thus making it the center of attention. The size of the models are big so people will be more bothered to read it just like how a bee or butetrfly are attracted to the big petals of the butterfly. However, I think the size of teh chocolate has to be bigger so that people can see what the whole advertisement is about. The creative language used are"new" and "double the pleasure". Nowadays, more teenagers,adults and kids are attracted to new things. Kids may like new toys, teenagers may like new computer games, while adults may like new branded goods. If advertiser did not put the new word there, no one would bother to look at it as they might think of it as one of the old brands used."Double the pleasure" makes it seems like after consuming this product, they will be full of happiness and whatmore, it is double the amount. It also shows that the chocolate can make us feel great and high after eating the chocolate. It makes the people think that the flavours can bring different types of happiness and they will buy the product to test it out.
3. What is the purpose of this poster?
(What is this media trying to sell you?)
i think this poster is for people who are stressed out or depressed. It is trying to tell these people to eat this chocolate to make them feel more live and optimistic. However, I think it is not good in a way it sort of encourages people to two-time.
I think this poster are for kids and teenagers as the models used look more like teenagers. Most kids would like to eat chocolate so this poster might be for them. Teenagers however may want to look cool so by consuming this chocolate, they would show people that they are handsome and attract attention.
This poster is effective in a way I think that people can read the hidden message and I think with the creative language and colour, people would get attracted to it. When people want to it snacks like potato chips and chocolate. It can make the people think of it and want to go and buy it.
Loh Yee Kiat(30)2-1
1)I think that computers, cameras and printers are used to produce this poster.
ReplyDelete2) To produce the colours, the correct lighting must be achieved so that the characters are bathed in bright light to get a light mood for the poster. Photoshop must also be used to modify the colours for the poster. Photoshop is used to create the size of the chocolate to ensure that the chocolate bars remain the center of attention in the poster. The size of the words are big and that makes sure that the attention is directed to the words so that lookers will know that the chocolate will provide them with pleasure to make them happy. The word double also shows that the new chocolate bar will add to the initial pleasure of eating the chocolate.
3)This poster is trying to tell me that the chocolate will give me double the pleasure if i eat both bars. It is also trying to tell me that the pleasure felt is equal to the pleasure felt when two beautiful girls kiss you. It entices guys to want to eat it as it shows two girls kissing one guy on it. The guys facial expression also makes guys want to buy it and eat it This helps in selling the product.
4)This poster is more directed to the male side. I know this because it shows a guy experiencing great pleasure at the feeling of two girls kissing him. This means that the chocolate will give a guy pleasure when he eats it. This is definitely telling guys that you can experience equivalent pleasure when eating the chocolate.
5)The poster is successful as most guys will want a kiss from a girl and in the poster it shows two girls kissing him and not just one. That aspect of the poster will definitely
make a guy want to buy the chocolate. Thus the chocolate will sell with the male population.
Gideon Lee zhaoming 27 2-1
1.camera.photoshop.
ReplyDelete2a.the contrast in the colours.like red and white.like the singapore colour.
b.the words are big to promote about the product.
c.they say double the pleasure. the pleasure is by eating the chocolate and feel like you are being kissed by two girls.
d.the skin colour of the two girls represent the different kind of chocolate.
the advertisment use the two girls to promote the chocolate.
3.the purpose of this poster is to sell us the new taste of the chocolate.
4.i think the poster is intended for children, adults and teenagers as we are healthy to eat chocolate.
5.i think the poster will be effective as people will want to try the taste of the chocolate since they say it is very nice.
-FionaLimJiaXin(08)
1)Cameras, to take shots of the models etc. Computers (photoshop), to edit the pictures and turn it into a poster.
ReplyDelete2a) The main colours of the poster are red and white, and this shows a big contrast and gives a bombastic effect on the poster. The models are also all dressed either in red or white, to show the link between them and the product that is being advertised. Also, the poster main colours are red and white is probably because the chocolate wrapping is in red and white. One of the female models has fair skin, which is used to represent the new, white-coloured chocolate while the other model who is more tanned, is used to represent the original brown-coloured chocolate. The oval at the top left hand corner is in yellow, and this is very outstanding because the whole poster is mainly in white and red. This attracts the viewers to look at the word(s) written in the oval.
2b) The size of the models are the largest in the poster, so as to grab the viewers' attention. They do this so as to convey the message that when eating the kinder bueno, it gives one a very happy, pleasant feeling, as seen from the male's face. The male model is also holding the products in his hands to remind the viewers what the poster is trying to promote. The slogan is just above the large picture, so after the viewers' finish looking at the picture, they can just glance up and look at the slogan, which is in average size and positioned in the middle. The two chocolate bars at the top are average, and they are placed there to constantly remind viewers to think about the product.
2c) The slogan 'DOUBLE your pleasure' is very creative. Since the word double is in capital, it is obviously trying to convey the message that even though the original kinder bueno is nice, eating the new one will give you a pleasant feeling, and thus doubling your happiness. Also, it shows that eating the 2 chocolates will give you a feeling like 2 girls have just kissed you. The word 'NEW' at top left corner is also in bold, showing viewers that this product is new, and that everyone should try it.
2d) Other techniques also include showing the packaging of the chocolate at the top of the poster. This allows the viewers to know what the poster is trying to advertise, and gives them a rough idea on what the product will be like; taste like.
3) The purpose of the poster is to inform people like us that there is a new flavour of kinder bueno, and that everyone should try it asap.
4)I think that the poster is more intended for teenagers, and targeting at guys. This is because the models used in the poster are young. Also, the main character in the poster is the guy, whom is sandwiched between two pretty girls. So the poster is intended for teenage guys, because the poster shows that after eating this chocolates, they will feel like they had just been kissed on the cheeks by two pretty people.
5)I think that the poster would be effective, due to the clever choice of colours, slogan, design etc. They create a sense of suspense to the viewers, wondering whether eating the chocolate would really give them a pleasant feeling. However it is quite racist because they used the two female models' skin tones to represent the colour of the chocolate bars.
Kelly Ng (10)
2/1
1. A camera is used to take the photos and also photoshop to edit it.
ReplyDelete2. a)The colour contrast, which is red and white, makes it very outstanding. Red and white are the main colours for kinderbeono.
2. b) The size of the models are the largest in the poster,and they grabbed the viewers' attention. By doing this they managed to convey the message that when eating the kinder bueno, it gives one a very happy, pleasant feeling, as seen from the male's face. The male model is also holding the products in his hands to show the viewers what the poster is trying to promote. The slogan is just above the large picture, so after the viewers' finish looking at the picture, they can just glance up and look at the slogan, which is in average size and positioned some where in the center.
2c)The words 'double your pleaseure' is rather creative. They used each kiner bueno to represent one of the pleasure. By putting them together, it makes the pleasure 'double'
2d)It includes the design of the packaging of the product, design of the poster and the influence by which it may give the public.
3)It is to inform us that there is a new flavour and it is as good as the original one. People should try it as well.
4)I think this poster is targeted towards adults, guys especially,as only guys are interested in girls.
5)I think the poster would be quite effective. Due to its unique design, as well as it's outstanding colours, it will definately catch people's attention, which they will then try out the chocolate.
Chua Xin Nee (6) 2/1
1) Camera , Photoshop and Editor(computer)
ReplyDelete2) Colours
- The colours red and white are very contrasting when put together which make the advertisement very prominent and attractive. The packaging and theme of 'Kinder Bueno' has always been red and white from the start and by using red and white for even the accessories of the models in the poster , it allows the viewers to recognise the product from far almost immediately. In addition , by using red and white as the main colours, the poster looks simple yet nice and it allows one to comprehend what the advertisement is about at one look because of its simplicity . Bright colour like yellow is used to draw the viewers' attention to the word NEW at the top which is distinct and stand out from red and white . As it is advertising about the original(Brown) and the new(White) product,the models' skin colours are very fair , and brown for the other one . As a mixture of the both colours,the male model in the middle has a tan colour .
-Size
The size of the models invades half of the poster and the focus of the viewers is immediately drawn to them. The amount of space the two female models holds are the same to prevent racism and to show that the new (white) and the original(Brown) product are equally tasty. The face of the male model is exposed more because he is the male lead that conveys the feeling of being kissed to eating kinder bueno.The word 'pleasure' is bigger in font than the 'double your' and draws attention more which immediately let the viewers feel excited and great because of the word 'pleasure'. The products are placed on the top and smaller in size as the male model is already holding onto the products . The reason why the male model points the products to the respective models is to refer the link to the viewer. The word NEW is also bigger in size than the words on the packaging next to it.
Creative language
-The slogan used is very creative . It uses the word pleasure to excite people and to convey that it feels very satisfying to eat the product . Futhermore, the excitement is increased when the word double is add on. It gives viewers the feeling that the pleasure when eating the product is very deep . The drop of water is used to represent the saliva the male model drooled when being kissed (when eating the product). This persuade people to buy more . The models used are also very pretty and hot which show that the product are also very nice and delicious. The effect is enhanced by the expression of the male model . He looked like he is really enjoying every moment of being kissed which is the same as eating the product.
3) The media is trying to sell the new flavour of the product(kinder bueno) and the pleasure of eating it .
4)I think this poster is intended for mostly teenagers. The models used are young and teenagers love to snack more than the other age group. They are also the age group that is most interested to see the scene of being kissed.
5)I think that this poster is effective as it attracts my attention when I first saw it and I had the urge to carry on looking at it. The colours used,the slogan and the picture used are very attractive and wisely chose.
Ang Kelly, (02),2/1
1) The equipments used are probably photoshop, the lightings to create the bright atmosphere, other image-editing softwares, and a camera to take the pictures.
ReplyDelete2a. The kinder bueno packaging is red and white in colour, which are the two main colours in the poster. These two colours help in creating contrast and helps the poster to stand out. The colour of the chocolate, which is brown and white, also shows contrast. The guy's shirt is white, while the girls shirt is red, and this promotes the colour of the packaging. The girls' red and white hairbands, and the wordings and the headings are also red and white, thus promoting the colour of the packaging once more and creates contrast. One of the girls' earrings are red while the other girls one is white. This shows the colour of the packaging of the chocolate, and also contrasts with both the girl's skin colour. One of the girls have a fair complexion, which is white, and the other has a darker complexion, which is brown. The girl with the whiter complexion probably represents the white chocolate while the darker-skinned girl represents the dark chocolate. I think that this poster is quite successful in terms of colour.
b. The guy in the center attracts attention the most, along with his vivid facial expression. The two girls kissing him at both sides are the secondary objects. The headings of the poster is at the top of the guy's head, and the word 'pleasure' is larger compared to the other two words. Meanwhile,the word ‘DOUBLE’ is in caps. This is trying to emphasize that the chocolate is delicious as pleasure is doubled. The word 'DOUBLED' is also linked to the TWO girls kissing him at either sides, and not just one. Also there are two chocolates located at the top of the poster, and not just one. The “New” sign located at the side of the white chocolate bar tells us that The white chcolate is of a newer version. Thus, this entices people to go and eat the chocolate to have a taste of it, seeing that it is new.
c. The phrase “DOUBLE the pleasure” is trying to encourage the audience to buy product by saying that there will be great pleasure felt if one eats the chocolates. For example, he will be as happy, satisfied or thrilled, just like the guy in the picture.
3. This advertisement is trying to promote kinder bueno, it is trying to sell the chocolate. By the look on the guy’s face, he seems to be very happy with the two girls kissing him. It is trying to say that the feeling a guy gets when he eats the chocolate is similar to that of the two girls kissing him and one will then buy the chocolate to feel the same pleasure. The guy looks like a geek/nerd as he is wearing the big black specs. This is trying to say that even nerds can be kissed by pretty girls when he eats the chocolate. It sells the newer version of kinder bueno with white chocolate. And the other version which is the dark chocolate one is also just as nice. So that is how the phrase ‘DOUBLE the pleasure’, comes into play.
4. I think this poster is targeted at teenagers, but mainly guys. It is saying that one will experience double the pleasure when eating the chocolate and also the feeling of two girls kissing him, and not only one. It is trying to get guys to buy the newer version of chocolate, so that he can experience the same sensation.
5. I think that the poster is effective in terms of color and creative language. I think so because it is all linked together quite well. However, if it is publicised to the public, it may be disturbing to some viewers. For example, parents may not want their children to have the mindset that when he eats the choclate, he will be kissed by girls, as they find the act inappropriate.
Umi Maisarah (20)
Class 2-1.
1) Cameras, Editing software’s, Computer
ReplyDelete2) The main colours used in this poster are white and red. White and red contrast well with each other. Moreover, the guy is wearing white and the girls are wearing red which compliments the colours of the wrapper of the chocolate. And the three people are the main focus in the poster as the size of their picture is very big and it is placed in the middle of the poster. The creative language used in this poster is, “Double your pleasure”. The font size of the word pleasure is slightly bigger. This technique is used to emphasize that the pleasure you have when eating the chocolate is great. This advertisement is used to promote the other kind of chocolate which is the white chocolate flavoured one. To emphasize that the double pleasure refers to the chocolate and the white chocolate, the girls are used. One of the girl has a skin colour which is white and another girl has a skin colour which is quite tan. This compliments the two flavours of the chocolate.
3) The poster is trying to sell the two different flavours of Bueno. The poster is trying to say that when you eat the two flavours, you will have double pleasure, which is their tagline which reads,” Double your Pleasure”. The poster is mainly selling the new flavour of the kinder bueno.
4) I think the poster in targeted at teenagers. They are the group of people who eat chocolate the most. The people used in the posters also look young. So, this poster is targeted at teenagers.
5) I think this poster is very effective as when I saw the poster, I really wanted to try the new white chocolate flavour. The contrasting colours used really grabs attention. I do not think there are dangers when this poster is publicised to the public because there is not any bad thing in the poster. Even though there is a picture of a guy being kissed by two girls, it is not that bad as it is only the kinder bueno’s smart way of showing the double pleasure.
Elango Meenakshi Yazhini (07)
2-1
1. What do you think are the equipments used to produce this poster?
ReplyDeleteCamera
Chromakey
Photoshop
Computer
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
The colours are red and white which are bright and the colours of the chocolate. It shows that the chocolate is a fun and enjoyable one.
b. Size
The size of the two chocolate bars the man is holding is very big. This is to emphasize more on the chocolate bars instead of the other things. This brings out more contrast.
c. Creative Language
They used the words "double your pleasure", this shows that when we ea this chocolate, we do not have the usual "one bar" chocolate, instead, there are two. It shows that the chocolate is very pleasurable. Which means that two is double pleasure.
3. What is the purpose of this poster?
(What is this media trying to sell you?)
It is trying to advertise the chocolate and tell us that it is pleasurable.
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
I think that this poster is intended for those people working long ours in an office. This "pleasurable" chocolate will brighten up their day as they can eat it during their break time. The colours on the poster are also brigght. Dull and dark colours are used less.
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
This poster is effective as it captures the attention by contrasting colours and creative language. However, It is quite hard to understand.
1. To be able to produce this poster, I think equipments like camera, computer and printer are used. As for a camera, it is used to capture the image of a guy with square-ish black spectacles being pecked at his cheeks by two black and white ladies and the both which kids love, the Kinder Bueno White and Black! Then, it will be the computer. Have you wondered why there are words, wave and bubble speech appearing in the poster? That will be the acts of computer! With the use of photoshop to create the magical effects, there must be the presence of computer! Photoshop after then, adds whatever effects we will prefer and make changes in term of size, colour, shape and e.t.c. In additional, the printer will then print out the poster to publish to the public after we add effects and/or make amendments to the pictures taken by the camera and lastly, concluded it.
ReplyDelete2. To be able to produce this poster, I think that creative techniques like the colours, characters, size, and the creative language are used. As you can see, two colours are mainly used to present the whole poster, red and white. I think the colours symbolizes mysterious yet elegant. Just two colours, it may be simple but it actually is implying that the focus of the poster should be on the two products of Kinder Bueno. Furthermore, the skin tones of the two female leads also tell us about the latest product produced by Kinder Bueno. One white and another black, which shows how similar are they to the both products. One with white chocolate covered, which is the recently produced while another with black chocolate covered is the original one. In this poster, it has clearly shown how the producer has played with the colours but making them symbolizes and represents something else. Then, the characters in the poster have also make an outstanding impact on the viewers by choosing young lads and ladies. As people like the period when they were about in their twenties as that remind them about the memories they had when they were in their teens as they would have lots of freedom then to do many things. Also, the two ladies of different skin colours create that of the interest within the viewers and later, become the eaters. As white-coloured lady represents the white-covered chocolate and the black represents the original black one, the producer is trying to tell us that when the new white Kinder Bueno comes alive, it will be like the white and so on and so forth. The male lead had the amusing face, which grabs the attention of the people as it makes them laugh when the poster showed that he was having double pleasure instead of pressure, taking advantages of those two black and white. Therefore, the trios have created sort of the contradiction between the two Kinder Bueno products and the real life then, captures the viewers’ attention.
The size, too! As shown in the poster, the largest in size is the trios kissing on one another’s cheeks. Maybe, the producer is trying to put the characters in the first place of the attention of the viewers as they represent the two Kinder Bueno chocolates in reality, LIVING THINGS in comparison! Then, the next in order will be the two Kinder Bueno-s. As the next important one, they are also the main advertising products as in non-living things. Also, we can see that the male character was holding on to the two different chocolates. When the guy lead who was very much important in the poster, the two chocolates he was holding were also important. Then lastly, the least size one will be the words, “DOUBLE your pleasure”. Even though they are small, but they are equally important as the characters and Kinder Bueno chocolates. As words are pictures, those three words mean many things. The size tells us that the producer wants to make the words least noticeable by others as to him/her, it may not seem that important but to me, it tells a lot of things. Now, I will then touch more on the language used. “DOUBLE your pleasure”, personally, the definition of these three words is that the audience already have the black chocolate Kinder Bueno as their pleasure to eat, a general knowledge. Now that, it has produced a new kind of product calls the Kinder Bueno White. Of course, the pleasure in eating the chocolates will be then doubled. This is how the producer is trying to convey this message of doubling your pleasure by Kinder Bueno. How deep understanding he/she is!
ReplyDelete3. The purpose of the poster will then be influencing viewers’ mind on how the Kinder Bueno is being so important in the modern days. What does pleasure means to all of us? It is the enjoyment enjoyed by all of us. The producer is trying to show that the Kinder Bueno, once eaten, cannot be out down. One will definitely enjoy it too much that they will be willing to spend extra more money to buy what they want to taste. Then, it will be called pleasure with enjoyment. Also, it is trying to advertise the new Kinder Bueno White, the new product produced by the Kinder Bueno Company. Besides the black original Kinder Bueno chocolate, the producer of the poster is also trying promote the white chocolate to the public with the use of this advertisement. To boost their sales volume, they are only resulted in this way of solving the problem. Hence, the purpose of the poster is to serve as an advertisement to advertise their two Kinder Bueno products, as well as to influence viewers’ mind on how delicious-tasting the two chocolates are.
4. The targeted audience of the Kinder Bueno chocolates is obvious. As the main lead characters of the poster, the trios are all in their teens. Therefore, it is clear. The poster is aiming on the teenagers. Being in a period where there is quite a lot of freedom, those teens are free to do what they wanted, that includes eating the two different kinds of Kinder Bueno chocolates. With strong and healthy teeth, the teenagers will not be scared of the dropping their teeth as they have already dropped theirs. Unlike the elerly and kids with unstable teeth conditions, the teenagers are the most suitable ones.
ReplyDelete5. The poster is effective as it immediately attracted my attention with the use of two female leads. As both black and white are very sensitive in the world of teenagers, or you can say the teens in the modern world of Singapore are very racist, we detests on the foreigners, don’t you think so? Besides that, other elements like the techniques used, characters and e.t.c. attracted my attention to the poster at once. Then, when the poster is published to the public, the outcome on the sales volume of the Kinder Bueno chocolates will then be overwhelming. However, with the use of smooching methods, it is still not very appropriate for the younger ones. As they still have not reached the stage where they receive proper education on relationships problem, at the sight of the poster, they may go around kissing every opposite gender of theirs! Eventually, being sued by their beloved parents. Still, the risk of the poster is still there.
Ong Qiu Luan(18) 2-1
1)the equipments used are a camera to take pictures and a computer to photoshop.
ReplyDelete2)The colour of the clothes the people are wearing and the colour of the background is the same as the colour used mainly in the product packaging.The size of the product is big and shown in pairs.The poster show the word 'double your pleasure' and a guy is being kissed by two girls who are both offering her kinder blueno.
3)The purpose of this poster is to advertise on the kinder blueno.
4)The poster is intended for kids as kids usaully like to eat chocolate while adults seldom spend money on stuff like that for themselves.
5)The poster is not effective as it is usually kids who buy snacks and kids will not be interested in a poster showing two girls making a guy happy by both kissing him.Kids are too young to understand about love and will not be interested in girls.there is no dangers in publishing this advertisement.
Ng Soon Seng 2-1 (32)
1.The program used is photoshop and a camera.
ReplyDelete2a.The light background colour suit the packaging of the two new kinder bueno product thus,the poster and the new product look very stand out.
2b.The picture,fronts and the new packaging product are in proportional,they are not too big or too small.The picture is the biggest to attract you and the front and product look just right.
2c.They slogan is "double the pleasure" people like to feel pleasured thus, this slogan will attract people as they will try to find out what product would make them feel pleasured.Next,the new flavour of kinder bueno are one white chocolate and one dark chocolate.Thus, they get two girls, one dark and one white to kiss the boy in the middle.This symblised the chocolate kissing the boy to make him feel pleasured.
3.It is to adventise their new product and hopefully more people will buy it.
4.I think this poster is targeting teenagers.Teenagers are think about love and pleasure all the time.Sincec the producers said that this product will make you feel pleasure,the teenagers would want to try it.
5.This poster is effective as it successfully convey the message across to the viewers.The viewers would be very curious on why the boy in the little feel so happy after eating the chocolate and thus,would buy their product.When someone wants to buy your product it shows that the poster is indeed effective.
1. It used photoshop and camera.
ReplyDelete2a)It used bright colour to show the happiness of the guy as he was kissed by two girls.
b)The size of the kinder bueno are very big behind as it is enlarge to show the importance of it. and the two woman is as big as the man but in real life, usually, i say usually the man are bigger.
c)The creative language is "double your pleasure". by saying that he meant buying both thw white kinder bueno and the dark kinder bueno and eating them. and this will attracts the viewer to buy it as it say double the pleasure so the viewers will think that by eating it will give them pleasure.
3)it is trying to tell us to buy the kinder bueno.
4)this advertisement is for evrybody as all ages can eat this as long as their teeth is ok. and especially the teen as they like pleasure.
5)i think this poster is effective as it also attratcs me >.< and the advertisement show that when u eat this kinder bueno you will feel as if two girls kiss you. so people will surely buy de.
1) they are photoshopping, cameras and coomputers.
ReplyDelete2)the colours are bright and their slogans 'double the pleasure' is trying to tell us that the product is awesome, giving us more pleasure. the poster also enlarge the product, focusing the product, trying to attract our attention. they also put a 'new' beside their product, trying to tell us that the product is new and tempted us to try it.
3)it is trying to tell us to buy the chocolate.
4)this advertisements is for everyone.
5) it is effective as it has also attracted me to buy the chocolate although i do not love to eat chocolates.
Andrew Teow (22) 2-1
1. The equipments used are the camera to take the photoshot,and Photoshop to put the picture of the main photoshot and product and words together.
ReplyDelete2. a. Colour
The colours are red and white which are bright and the colours of the chocolate. It shows that the chocolate is a fun and enjoyable one.
b. Size
The size of the two chocolate bars the man is holding is very big. This is to emphasize more on the chocolate bars instead of the other things. This brings out more contrast.
c. Creative Language
They used the words "double your pleasure", this shows that when we ea this chocolate, we do not have the usual "one bar" chocolate, instead, there are two. It shows that the chocolate is very pleasurable. Which means that two is double pleasure.
3.3)The purpose of this advertisement to to attract people to buy their product and convince people that with the new flavour of chocolate, you would have ‘double the pleasure’ when you try them both. They want to make it as though while you are eating the chocolate, you would feel the passion towards it, like when the guy starts liking the fact that the two girls were kissing him.
4. This poster is intended for peoples of all walks of lives as the bright colours attract the attention of the childrens and the picture of two lady kissing the male is trying to attract the attention of the young adults, who have not married. the 'new' word and double the pleasure attracts attention of the adults, telling them to try their new product.
5. I think it only attracts the attention of teens or young people as the people inside are quite young. But i think those who are slightly older or younger will nt continue looking at it as the person inside don't really link to them.
Woon Chin Yuen(38) 2-1
1) I think the equipments used are photoshop and digital camera.
ReplyDelete2)The colour of the poster are mostly red and white which is the colour of the chocolate's packaging. The size of the word pleasure which is the biggest and stands out in the advertisment is trying to tell us that we will get pleasure by eating the chocolate. They also came up with a tagline double your pleasure which attracts more people to buy it.
3)The purpose is to advertise the new flavor of the kinder bueno chocolate and tell the pleasure that it gives.
4)I think the advertisement is targeted at the teenagers as they are more likely to enjoy chocolates and the people in the poster all seems to be teenage-like .
5)It is effective as the advertisement is eye-catching and thus it would grab many people's attention.
Nur Raihani Bte Abdul Aziz (16)
1) i think the equipments used are photoshop, camera.
ReplyDelete2) the colour is red and white in colour because thats the main colour of the product and red also symbolizes happiness and after eating it, you will be more happy and feel that your day is brighter and lightened up. And they placed a "new" on the wrapper is because the product is new and just started selling. The slogan is double the pleasure and there was 2 girls beside the boy kissing him.
3) This poster is trying to sell their products by letting people know about their new product
4) i think this poster is rather targeting the teenagers than small kids. Its a bit not suitable for them as they did not really know the real meaning behind it.
5) its quite effective and i think it would grab a lot people's attention and it would really sell alot of the products
Voon Ming Han(37)
ReplyDeleteI think that the equipments used are photoshopping and a camera to create the poster.
ReplyDeleteThe colour of the poster used is mainly red, white and a bluish background. Firstly, the red and white colours match the packaging of the product so that people may instantly relate the poster to it and may be able to understand it better. The girls and the guy are also dressed mainly in red and white to match the packaging as they represent the product in a way. The bluish background also tries to imply that the taste of the product creates a heavenly effect on buyers The size of the people are also the largest as the creator wants to make a big impact on viewers visually so that it makes it seem more interesting and lively. The sizes of the actual product is smaller because the creator wants to bring people to a certain mood before they notice the product so that they can easily relate the mood and setting to the product.For the slogan,'double the pleasure', the term pleasure is slightly larger as it is another one of the mood creator.To imply that the product brings a pleasurable mood to everyone. Two girls are used to attract an audience much more effectively because they are very fairly attractive. A fair skinned girl is used to represent the white chocolate flavoured and the darker toned girl is used to represent the original flavoured and milk chocolate. It is arranged in such a way as the colour of the chocolate matches the colour of the skin. The man represent how the viewers would feel if they bought the product too.
The purpose of this poster is to sell their chocolate product to us, both the new and original flavour.
The poster is intended for the young adults and teenagers because it has a lot of very young people in the poster and it suggests a lot of content which are not popular among young children and elder or middle aged people.
The poster conveys values of pleasuree such as girls , sweetness or even just enjoying the product itself as it is very light hearted and has no dark themes. Though I do not think that this poster is very safe because this poster has content which may not be suitable for young children and may have slightly implied racial discrimination which may not be a big issue or may be a big issue to some sensitive people.
The comment above was posted by: Ayu Surya Zainuddin(03)
ReplyDelete