As a group, try to deconstruct the following commercials based on the guidelines for the analysis of video ads. In about 100 words, explain how the commercial uses Colour, Size, Creative Words and other techniques to "sell" their products...
The groups sitting on the right side of the computer lab is to attempt the "Whatever, Anything" commmercial while the students sitting on the left side of the computer lab is to attempt the "M1" commercial...
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1a.The colours are bright in terms of the gangsters' shirts and the products placed on the counter.
ReplyDelete1b.The colours are not dark except for the shirt of one of the gangsters which is black and white as the background which is plain.
1c.The bright colours shows importance and humor-joy,in the characters and the background which is plain white and some other colours which is not much important in attracting us,the bright colours show relationship with one another and the effect created by them.
2a.The positioning of objects,actors and text is within the frame to suggest importance and the humorous and interesting atmosphere.It also allows viewers to understand and see the commercial better/clearer with regards to their dialogue and actions.
3a.There is dialogue between the two gangsters and them communicating to the shopkeeper and the shopkeeper using various expressions as answers to their questions or his feelings.
3b.The dialogue is engaging,interesting and funny by using sight and sounds of humor to appeal and leave a deep impression on viewers.It uses ironies,the gangsters' miscommunication with the shopkeeper,it also uses different objects to associate with the various features/characteristic the gangster have.
3c.The tittle is prominently featured by using colours contrasting to the products' colours.The text is easy to read as it uses white to attract people,being the unique colour amongst the slogan and pictures.
3d.The slogan and tittle usually appears towards the end of the commercial.This is because at the first look,people may not know what it is and may not be interested to look on,whereas after the commercial,the humorous and interesting act leaves a deep impression on people,making them curious/wanting to know more.
3e.No.I will not buy the product.It is humorous and appealing but it appeals only to our sight and hearing but we can't taste or smell it,it does not mean anything much and does not give much info we need to clarify.It is also not persuasive enough as it does not highlight any good deals or qualities.
3f.The name of the product-if we are interested,slogan-appealing/attractive and freshness of the product-makes us want try new things.
4a.The expressions of the shopkeeper suggest that he is scared,anxious,figuring hard what the gangsters are referring to.The body language and expressions of the gangsters revealed that they are easily agitated/losing patience,ill-mannered as they were thinking of beating the shopkeeper instead of explaining clearly and politely.
4b.The selling location/price;good deals;good qualities/testimonials/brands is withheld from us.The content of the product is left out intentionally as it makes us curious and want to try out to find out,to attract us more.
Group5:Peiwen,Huizhen,Donal,Minghan.
2-1 18/02/10
the colours are colours which indians normally wear.
ReplyDeletethe colours are dull and it matches the colour of the background.
the dull colours did not show much as it is an indian resturant and most indians like those kind of colours.
the size of everything is the advertisment is just right.it is normal. in the resturant, there will be a counter. the positioning is good as we can see the counter properly.
the slangs of that person in the commercial is funny.at first, it makes us think the commercial is just about the resturant but in the end, it is about M1 phone line.
it makes us laugh when the person says :mumbai india" as he uses his slangs in a very funny way that makes people remember about this commercial.
it will be persuasive to come people like people who comes to singapore for bussiness trips ect.
i will not buy the product as i am in singapore and do not have much friends from other countries who keep close touch with me.
the informations will not persuade me as there is only connection of singapore with india in it and i do not need to call to india.
from the man's expression, it shows that he thinks the caller from singapore is crazy to want to order food from india.
the strenght of connection
group members: Fiona, Marissa, Cheemeng and Joshua.
ReplyDelete1)Colour.
ReplyDeletea.The colours on the gangsters' t-shirt gives the audiences an idea or a sense of humour, as gangsters usually do not wear bright, colourful tees. They will instead wear dark-coloured shirts as they think it will make them look more serious and menacing. The colour of the drink cans suggests that is a drink that will make you happy as bright colours are always associated with happiness. It is also meant to attract people to drink it.
b. The colours are not really dark. The colours of the products in the shop are not too dull. Only the colour of the other gangster's shirt is black with a white skull on it. It is meant to create a sense of fright to the audience and somewhat let them be in suspense of what the 'scary' gangster is going to say or do in the shop.
c.How does the colour of the background, title, slogan, characters affect the mood created?
The background portrays the scene which is somewhat similar to any other typical shops with colourful products and goods lining the shelves and so on. The colour of the title is bright and very attractive so as to motivate and attract people to buy it. Bright colours usually gives off a happy feeling to the viewers and also a sense of fun. Usually, bright colours are worn by people when they are happy, and they tend to make them feel like they want to have fun when they are happy.
Dark colours will make us upset, for most people, and it is commonly associated with sadness.
2a.Is the positioning of objects, actors, and text within the frame of a video meant to achieve a particular effect? Explain.
The positioning of the gangsters and the shopkeeper is trying to create a 'confrontation' effect. The way the gangsters are standing, and the distance between them and the shopkeeper is quite near. This makes the audience suspect that, at the beginning of the video, the gangsters were there to rob the shop, but eventually ended up only asking for a drink. The positioning of the products, such as the lollipop, and the other various objects that the shopkeeper offered to the gangsters, are placed within the shopkeeper's reach to show that he was randomly grabbing things and giving them whatever he could find around him as he was frightened.
3a. Is there dialogue in the commercial?
ReplyDeleteYes. There is dialogue between the gangsters and the shopkeeper, and the shopkeeper answering their questions using various ways. There is also dialogue between the two gangsters themselves, when one of them told his friend to calm down.
b.How is the dialogue engaging, interesting or funny?
The dialogue in the commercial is loud, as the gangsters are speaking vaguely. They were shouting at the top of their voices, and this attratcs people's attention as they were causing a commotion at the shop. Meanwhile, other customers at the shop did not react the same way as the gangsters. This creates a feeling of suspense to the audience as they do not know why they are reacting that way while others aren't. The way they talk is also gangster-like, and this gives the viewers an impression that they are gangsters. Their speech is fast and impatient and this makes them sound angry. The reason why they are angry is because the shopkeeper did not understand what they were asking for.
c.Is the title prominently featured? Is the text easy to read?
The names of the products are easy to read as their colours are bright and contrasts with the colour of the can in the commercial. It also attracts the people's attention as the font is unique, fun and outstanding, unlike other fonts of majority of other products which look boring and dull.
However, the slogan is too plain, as its colour does not stand out easily. The font is also uninteresting. In the commercial, the slogan 'blends in' a little with the white background of the table in the shop. The advertisers should use more colourful and attractive fonts to catch the audience's attention and also so as to promote their product better.
d.When do the title and slogan usually appear? Why?
The title and slogan usually appear at the end of the commercial as they want the people to see the commercial first. If, for example, they already saw the name of the product/the title at the start of the commercial, they might not want to watch the rest of it anymore, as they already know what is it that they are trying to promote, and they might not be interested in it. It is usually intended to keep viewers in suspense first, before revealing the name of the product/the title.
e.Do you think this video commercial is persuasive? Will you buy the product? Why?
No. I will not buy the product as we cannot taste or smell the product, we can only see it. It may look fun, happy and attractive, but if it does not taste and smell as nice as it looks, we might just be wasting our money buying it. We also do not know what is the price of the product, it may be more expensive then we thought is was, or cheaper. Also the commercial did not inform the viewers of any good deals or promotions.
f.What are the other information present in the video commercial which will affect your purchasing decision?
The attractiveness of the product, in terms of colour, name, etc. The bright colours of the product make us want to buy it as most people feel that bright colours make them happy and the color of the can is very bright. The name of the drinks, 'Anything' and 'Whatever', give the audience suspense as to what is inside the can, as the title is not spefic and did not mention anything about the flavour of the drink or the type of the drink that is in it. This encourages the audience to go and try out the drink themselves as they are curious to find out how it tastes, smells, etc.
4a.What do the expressions or body language of the characters reveal?
ReplyDeleteThe facial expression of the shopkeeper shows that he is shocked and afraid by the sudden arrival of the gangsters, and also by their reactions. The gangster looks very pissed off and irritated as the shopkeeper was unable to understand him properly. He also looked like he was stressed and impatient, and he needed something badly at that moment. It shows that they, the gangsters, were easily agitated, hot-tempered, and impolite. The gangsters also tried to beat up the shopkeeper, and not clarifying what they wanted, patiently in a more decent manner.
b.Is any information withheld from you? Are some details left out intentionally?
The price of the product, the deals, the promotions, and especially the taste, flavour and smell of the product are being left out. This is to make the viewers curious and want to try the product to find out more about it. The price is left out as probably some people might find the product too expensive and they might change their mind about buying the product.
© Group2.
- Ang Kelly (02)
- Lee Yanting (11)
- Umi Maisarah (20)
- Ang Li Min (23)
- Ng Soon Seng (32)
Class 2-1.
23012010.