After watching the commercial, answer the following questions...
1. What do you think are the equipment used to produce this media?
(example: sound recorder - for the audio effects ...)
2. What techniques are used to produce this video?
(example: Colour, Size, Creative Language, othes..)
3. What is the purpose of this video?
(What is this media trying to sell you?)
4. Who do think this video is intended for?
(Which group of the population is this for and how do you know it is for them...)
5. What values do you think the video is conveying?
(This is asking for your evaluation of the video, whether the video is effective. If it is/is not effective, state your reasons? Is there any dangers when this video is broadcasted to the public? etc...)
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1. They use a camera for visual images, they use a voice to tell the people the good properties of the car, and they use some photo shopping to replace the actual people with the babies since babies are too young to be able to surf well and to drive a car.
ReplyDelete2. They use bright colours to lighten the mood since using dark colours would make us feel gloomy for most people. They also described the car model as ' the next generation ' this shows that they were trying to tell us that the car model that they were advertising is new and is new and improved. They also used babies throughout the commercials as the main characters. This tells us that the product is so easy to use that even babies can use them. Since most babies are picky, it also tells us that it would easily satisfy people with its function since the baby was satisfied and even wants to drive it. At the start of the commercial, they also said something about the wind. This tells us that the car can travel very quickly and smoothly like the ' restless wind '.
3. The media is trying to tell us that the newest model from Hyundai is already available and on sale for people to buy.
4. It is intended for young adults that are eligible to drive a car since they said it is ' the next generation’
5. The video would not be effective as it would not be able to catch the attention of the people watching it and leave an impression in our heads so that we would be able to remember it. It also does not tell us the good functions of the car other than it being able to drive fast and smoothly. This would not really attract potential buyers as most people would want to buy products that would benefit them the most or help them make life easier. However, this only states that it is easy to drive and the car having a high speed and can drive smoothly. They did not clearly state the other functions of the car to the people, causing the people not to be interested in the product, resulting in a small amount of buyers.
Adna (1) 2/1
1.Sound recorder-audio effects;Video-editing-edit the actions and change real people into babies to make it humorous,etc;Video-recorder-to record the sequence of events;Microphone-used for recording actual voice.
ReplyDelete2.Colours;Size;Creative slogans;Humor;
Expressions;Weather effects(sun,wind);
Advertising of the product through acting;
Photo-shopped people/Fake Voice.
3.To convince people that it is a future ideal car,to sell the car-Hyundai.
4.Intended for young adults,teenagers over 18,adults.It says for the next generation and it advertise using babies,therefore the next generation is young adults/matured teenagers.
5.I think it is not effective as it only tells viewers how fast and smoothly the car goes and the comfy space inside,but does not include other functions that most buyers are looking for like saves energy,environmentally friendly,has built-in technology,good quality,great deals,etc.Therefore it only leaves a humorous impression in our mind and not something ideal to most adults but may attract some teenagers though.
Huizhen(17)2-1 22/02/10
1) I think computers, video cameras and boom mikes for the people who sing for the advertisement are used to create the effects in the video.
ReplyDelete2)The lighting of the house is changed, the background music is added, the babies' gestures to one another, the sunlight from the sun and the expression from the people in the video is used to create a better effect for the video.
3)The purpose of this video is to attract people to purchase a Hyundai.
4)This video is directed to people who are in need of a new car to impress and to attract positive looks from others or those who just want to drive a Hyundai.
5)The video is telling its viewers that if you want others to like you, a Hyundai is just what you need. However, this video will not really make that big an impact on its viewers because the main actors are babies and babies are not taken very seriously. Thus, people will not consider buying a Hyundai as it seems like a car for babies to drive only. Some people might also already have spouses and they do not need a car such as the one portrayed in the video. If the car really is able to turn a person into a head-turner like the baby, than married people will not want to buy the car as they have no need for such a propety of the Hyundai.
Gideon Lee Zhaoming (27) 2-1
1. -Video-editor-edit the actions movement of the video and the sound
ReplyDelete-sound recorder - for the audio effects
-camera for capturing visual images of the video
2.-bright colours to make a happier atmosphere
-music let people think about being in heaven
-the baby to humour people
-the weather effect to catch peoples attention
3.Attract people to buy Hyundai car
4. Young people as it is a new improve car
5.It is not effective as it does not tell viewers amore anout what the car can do like saves money or even great deals that most people would look out for.And because the actors are babies,it can influence to kids thinking they are able to drive a real car and so they will really try it.It does not even have enough qualities to attract more people of different ages.
Lindy wong jia min(13)2-1
1. Camera- it took pictures from all angle to show the view of the car.
ReplyDeleteComputers- To use the skills available to convert the video
2.Bright colours are used to form that the cars seems to form bright future that the cars bring. Photoshopping skills to make the baby seems to be driving the car as normal babies would not be able to control the heavy car.
3.It is trying to sell to us that even babies will want todrive the HYUNDAI cars and wants to inform us to make us buy the cars.
4. It is for working adults as only working adults is able to afford for the cars and it is a seven-seater and it should be targetted to those whom are married and having children.
5. It is effective in the way that it attracts the attention of people of using babies driving the car. But it is also ineffective as it did not bring out the good points that the car brings. It may not really affect people in the pubilc as this type of commercial is often seen in tv and people may not really care and, babies may not have the strength to drive the car thus they may not be able to affect the people in pubilc.
Lim Chee Meng (29)
2/1
1. Video camera to capture video
ReplyDelete-Some software to edit the videos- replacing adults to children so as to let the viewers see that it was a baby acting like an adult, surfing and driving the car.
-To add in music and edit the sounds in the video.
2. Music- soothing music, like the feeling of going to the beach and also includes a relaxing sensation. To let viewers know that the 2 babies would be safe doing the things that the adults do, like driving a car and surfing in the sea.
The characters in the video- Creates humour and irony. It is weird and not usual to see babies driving a car, going to the beach themselves without adult supervision and surfing in the beach. That is why it is a bit funny to see them doing actions that we had never seen them do before. The adult carrying a baby is also humorous when he showed a shock expression seeing the baby driving the car by himself.
-Scenery and background
3. This video is trying to tell us that the car is suitable to drive around for trips like going to the beach. It also tells us that the car is meant for young people to drive.
4. This video is intended for young adults who are looking for a car to buy. They use the babies for the video, as they are very young. This shows that the car is most suitable for the young generation.
5. The video is not effective. The video only focuses on the babies and not really on the car. They did no tell us that much about anything good about the car, like its unique features or its special functions. People are only interested in the features of the car and not that the young can drive in it. This video is only good in giving entertainment and not in giving people the information. This video is also dangerous for the young children to see. When they see babies driving a car, it gives them the message that they can be permitted to drive a vehicle and do things that are too dangerous for them, like surfing. They might even persuade their parents to buy them a car or use their cars to drive without asking, leading them prone to serious accidents.
Geraldine Lim (9)
2-1
1. Used some video editing, because a baby confirm wont be able to do those things in the video. Add some relaxing music.
ReplyDelete2. Babies are very innocent and don't know alot of things. But he still can use and it says that the product is very easy to use. Bright color to bring out the bright future and relaxing effect.
3. Buy a hyundai car and get style.
4. Getting attention from young adults who can drive. Because it is drive by a baby, suits young people.
5. Not very effective about saying the car. Because it focuses more of the baby and the people around him, talks lesser about the function of the car, thus viewers only have a rough idea but do not really know what the car is like. Maybe children see this may have the urge to drive car, and got into trouble when they really accidentally 'drive' it.
Woon Chin Yuen(38)
2-1
1.What do you think are the equipment used to produce this media?
ReplyDeleteCameras, photo editer and many more.
2.What techniques are used to produce this video?
They make use of the babies to attract people's attention, as they know people like babies. They used babies to show that the car is easy to drive because even the baby know how to drive, so it isnt quite hard.
3.What is the purpose of this video?
to get people to buy the car, and have a baby to drive it.
4.Who do think this video is intended for?
middle-age people as they most likely need cars for transportation.
5.What values do you think the video is conveying
it is very dangerous as the people would buy the cars, destroying the earth, as the car gives out air that destroy the ozone layer which would cause global warming, which would soon kill us all!!! and if some insane people watch this, they would really let a baby dirve the car which is a also very dangerous as the baby do not know how to drive and will lead to accidents.
Yiu Bin Hao
2/1
1. I think that they will use a video camera and some photoshopping.
ReplyDelete2. They use very calm colors and the song is very soothing. This makes the viewers very calm and happy. The characters is also very humorous as baby cant possibly drive cars. And it is not known that baby at such a young age could possibly be driving and surfing at the sea.
3. It is trying to tell us that the car is so famous that even a baby know what is the car model and would want to buy the car.
4. I think it is for the parents as since the baby love it so much, i think the father or mother will sacrifice for them.
5. Nothing.
Andrew Teow (22)
2-1
1. Video camera - to capture everything, sound recorder - for the audio effects, video editor (like photoshop etc) - to edit the people in the advertisement as babies cannot drive a car or surf the waves.
ReplyDelete2. The colours used in the advertisements are bright but ordinary. The bright colours are used to create a happy mood for the viewers. The colours are ordinary however, to create scenes that relate us back to our lives and the problems we would encounter without the creation of the hyundai car. They also advertised the hyundai car as "the next generation" to tell the viewers that this car is new and more improved then the previous cars. Babies are used to drive the car, as they show that the easy would be easy to function, as babies can also do it. Also, babies are choosy, and when the baby actually chose this car, it shows that everybody would like this car. The hyundai car was also positioned in the middle (at the ending) to make the car prominent and stand out from the scenery. Also, the baby could sit in the boot of the car and put the surfboard in, and this can show that the car has a lot of space.
3. This media is trying to sell me the new model of a hyundai car.
4. I think that this car is intended for fathers. This is because there is one part of the commercial where the baby drove past a father carrying his son. The father was very jealous of the baby, and this thus shows the contradiction between them, and convinces that buying this hyundai car will make their lives easier, as the babies would enjoy the ride in the car, partially because the wind is caressing their faces when they wind down their window.
5. I think that the video would not be very effective. This is because the whole advertisement did not bring out all the good points and functions that the hyundai car has, except showing that it is spacious and able to drive fast. This may not be able to attract people who drives cars as they would want to know more about the car, and they would want the advertisment to be more 'serious' and have a more classy feeling. Yet the advertisement used babies, which i think is kind of lame, and does not leave a lasting impression. I think it was result in lesser buyers as the parents would think that the advertisement can influence their babies to drive the car which is dangerous.
Kelly Ng (10)
2-1
1) They used sound recorder, micro-phones and some background music for the audio effects. Video camera for the visual effects. And Photoshop to edit the baby driving and surfing part.
ReplyDelete2)-Bright colours to lighten the mood. Dark colours are usually used to represent danger and creepy things. The bright colour used also can tell us that the car can make us happy.
-They used the baby as the main character to promote the car. Firstly, when the baby climbed out of the cot, the sound used for superman was used. This is to create the effect that the baby is not as innocent as we think they are, they can also be a hero, in this case, a superman. Moreover, throughout the commercial, they broke the stereotype of using men to promote the car. The commercial was very funny as it is unusual to see a baby driving a car and surfing on the beach. The baby driving the car also tells us that the car is very easy to drive.
-the slogan at the end is that the car is in the next generation. This is perhaps the reason why they used babies to promote the car, as the babies are the future leaders of the next generation.
3) The media is trying to sell the Hyundai car which represents the next generation.
4) The commercial is targeted at young people who are eligible to drive. This is because they used babies in the commercials and the slogan was that the car is actually in the next generation. The young people are going to be the next generation.
So, the commercial is targeted at them.
5) The video is not effective. When the public views this video, they will not take the commercial seriously and will not consider buying the car. They will just treat it as a comedy video. Besides, the video did not focus on the features of the car. It focused more on promoting that it is representing the next generation. Many of the viewers would just ask themselves, “so what is it from the next generation?” and then drop the commercial. An advertisement should make the viewer consider buying what it is trying to promote and should not have second thoughts about it. Thus, this commercial is not effective.
1. the above commercial have used the video camera for shooting the movie, the different sound effects to attracts one's attention, they also used animation of the big strong waves, photoshop to make the fact that the baby is able to drive and for the scenery and the different people in the advertisement
ReplyDelete2. the advertiser used a car which is rather big and with the contrast between the inside of the car and the car's colour. the colour in the car is black while the outside is white in colour, it has the pure, calm colour probably to help show that the people will be calm and that it is easy to spot, that it will not get into an accident so easily like the other cars,the colours are bright and the car stands out in the advertisement. they chose the baby since everyone knows that baby are still very young so they do not how to do many things but since the baby is able to drive that car, the company is trying to say that the car is really easy to function, if babies can, adults should have no problem with it and since it went on the sand it was able to function well and had no difficulties, it shows that the car is able to function in different situation and they could drive it anywhere anytime. they also showed that the trip itself was very long since it was from his house which is around the city where there were many people there and the baby went to fetch another young baby girl and it was alright out of the city in a deserted area and it was very hot, after that they went to the west coast which was far from where they were before shows that the car is able to contain a huge amount of fuel and you do not need to refuel often. the baby was able to take out a large surfing board this shows that the car has a large space and you will not need to worry not enough space to keep your things. the motto drive your way shows that we can choose the right path with the car and you will always go the right way.
3. the media is trying to sell that the car is from hyundai.
4. the advertisement is trying to target at the people who have got a license and they want to buy a good car, they are also targeting the people who are wanting to change their cars, show that this car is a good choice.
5.i think that the advertisement is effective since it shows the good points of the car and shows what really stands out, the advertisement has a nice background music and the colour used is nice and the message is being sent out clear that the car is good and the car is what most people will want. though it brings out the message, the advertisement is not good since they show the baby driving a car shows that they want babies to drive the car which is very dangerous as we do not know hat will happen to them if they were to drive a car.
Tan Shu Ni (19) 2-1
A sound recorder is used for audio effects and a camera is used to capture everything.
ReplyDeleteThe colours are light and causes a peaceful atmosphere,the music used was soothing.the baby actions was funny to make the commercial intresting.
To advertise a hyundai car.
It is meant for people with families and young adults as having a cars can transport the whole family to places.young adults have cars to impress girls and giving girls a ride will make them fell good.
this video is not effective as it does not reveal much about the good points of the car. people might not take the video seriously and instead take it as a joke as babies driving cars is simply ridiculous.
Ng Soon Seng(32)2-1
1)sound recorder
ReplyDeletefor the audio effects
video camera
for video taking
2)bright colours to make advertisment look grand.using babys to attract attention.
3) it is to advertise the hyundai car they are promoting people to buy.
4) it is intented for daily drivers as this advertisment shows that even a baby could drive this car means the car is easy to drive.
5) it shows that the car is easy to drive but it also means that the car is rather dumb as even a baby could drive it. babys cannot drive a car and since the commercial shows a baby driving a car, it means it is easy to drive.
Fiona Lim Jia Xin(8) 2-1
Q1. Sound recorder – used for recording the music, the singing and also the ending speech.
ReplyDeleteCameras – capture both visual recordings and images of the video scenes.
Photoshop – to edit the scenes and also to add in text to the video.
Q2. Colour – the background of the start of the commercial was white. The colour of the car used in the commercial was also white. White somehow seems like a futuristic colour, so the beginning had already brought out the whole idea of the car commercial that the car is for the next generation, which for the future. Then at the end of the commercial, when the car is with the background, the white somehow contrasted with the darker background. This makes the car stands out more.
Size – during the 0:16 – 0:20 time of the video, there was a black car and the Hyundai car. The size of the black car is smaller than the Hyundai one, this effect captured viewer’s attention onto the bigger Hyundai car.
Scene – the scene of the commercial where the car was travelling on was different. This tells that this car not only can travel on the road, it can also travel on sand.
Q3. This video is trying to advertise on the release of the new generation Hyundai vehicle.
Q4. This video is intended for people who have a family with babies. The final destination of where the car go is the beach. Beach is where family normally gathers to have picnic or play, so this somehows brought out the family feeling. Then we could see that the baby was smiling in the car during the car trip. This shows that babies would enjoy riding onto that Hyundai car. Then they mention ‘The next generation’, this phrase was actually referring to the car of it being the next generation of an existent car. But somehow, it has a link with the babies. The link is that when you already have your next generation (babies), this would be a recommended vehicle to buy. Thus, I can conclude this video is meant for married couples with childrens.
Q5. This video is actually not very effective. You would need to really think on the concept for very long before you would understand on why babies were used in this commercial. However, it is effective as it didn’t provided much details but it captured attention by focusing on this car could actually travel for long distances and also on different surfaces. By not providing too much details, it would cause viewers to be more interested in finding out more details about it. The dangers this commercial may lead to is that babies would really go drive a car and to go water-surfing just like what the babies had done in the commercial.
- Leong Heng Wei (28)
This comment has been removed by the author.
ReplyDelete1) Photoshop- It is used to edit scenes like replacing the driver's picture with the toddler's and inserting text .
ReplyDelete-Sound recorder
Used to record sound for the end of advertisement , to add in the music and other audio effects .
-Cameras
To capture the visual images
2) -Sounds,
This advertisement include music to catch the viewers' attention .The music played sounds joyous , relaxing and soothing to me . It then somehow lighten the viewers' mood and make us enjoy the advertisement more .
-Shocking,attractive images
The shocking images are whereby the baby is driving the car . If some adults don't even know how to drive , let alone a toddler in the commercial . Even if the toddler knows how to drive , the size does not fit and it is illegal to drive below 18years old and without a license . These images once again attract the viewers' attention and keep them engaged .
-Colours used,
Bright colours like white and yellow are used in this advertisements. These colours leave a positive impact on the viewers and lighten one's mood .
- Size ,
The shots are used wisely like some scenes zoom in on the main part whereas some scene zoom out to show the location etc . In addition , some scenes zoom in to show where the producer wants to emphasize on . At 0:51, the girl was sitting in the boot of the car with other objects such as the surfboard . This shows that the boot of the car is spacious and can contain a lot of things which further attracts the viewers to buy the car.
-Choice of characters
The toddler is the main character of the advertisement . By using a toddler instead of a adult for the advertisement, it stands out from the other commercials as it is humourous and something out of the ordinary . Futhermore, by using a toddler, it shows that the product is easy to use such that even a toddler knows how to use .
- Brand name of the product .
As HYUNDAI is brand that people regconise as a reliable brand , people would often associate it with good quality .
3) The purpose of this video is to draw our attention to its product( Hyundai car) and persuade us to buy it .
4) I think this video is intended for men who have started their family . I say this because the fact that the toddler took the key to the car in the house shows that the car belonged to his parents . Normally , men would be the ones to drive the car in a family . In addition , at 0:28 of the video , it shows a men carrying a baby looking disbelieved instead of a woman .
5) I think that this advertisement is not effective . Although it is funny and leaves quite a good impression on the viewers, it isn't realistic at all which does not influence the viewers greatly . Futhermore, the advertisement did not advertise much functions of the products . Even then , the functions showed are very ordinary as compared to the other cars of different brand .Children may imitate the toddler as shown in the advertisement as they think it is fun and it is extremely dangerous .
Ang Kelly , 02 , 2/1
1. Used some video editing, because a baby could not have done all those things. video cameras to record the video.sound recorder to have the audio.
ReplyDelete2.the colour in the video are all bright colours,which will create a happy atmosphere.also the video is humorous as they use a baby that could do What a normal baby could do and this creates humor and thus allowing the viewer to feel more comfortable when watching this video. also they have stunny sceneries which can attract viewers to watch this advertisements.
3.this advertisement wanted to advertised their cars so to promote the selling of their cars.
4.this advertisement is aimed at young people who are driving
5.i do not think it is effective as the car only focuses on speed and comfortability and not other else. the advertisements does not states the other functions of this car so to me this car is just the same to other cars,so why should i buy this car?the viewers will ask themselves this question and thus very little people will buy this car.
chan shaowei 2-1(24)
1. What do you think are the equipment used to produce this media?
ReplyDelete-sound recorder.
-video editor
-photoshop
2. What techniques are used to produce this video?
-body language
-sound effects
-music
3. What is the purpose of this video?
- it is to sell the hyundai
4. Who do think this video is intended for?
-the video is intended for young people who have just picked up driving
5. What values do you think the video is conveying?
-competition
as the hyundai with the toddler inside beat
the black car.
there was a trumpet sound, it represents victory
-superiority
it shows the difference between the toddler in the hyundai and the toddler being carried on the man's back.
-Cool
when the toddler surfed the waves, the little girl was in admiration of him.
-attention grabbing
when the other guy who saw the hyundai had his mouth open in awe
-easy to drive
it shows that even toddlers can drive the hyundai and it also shows the different types of roads that the hyundai is driven on.
I think that it it effective.
but some people might think that the video is not exaggerating and may ask toddlers to drive a hyundai.
natalie ng 2-1 (15)
1.A video camera was used for filming the advertisement,audio recorder to record the sounds and the computer to edit the video.
ReplyDelete2.The colour of the car in the advertisement is white,and white gives the car a futuristic look.Babies were used in the advertisement to represent the future as they represent the next generation.
3.The purpose of the advertisement is to attract people to buy their products.
4.This advertisement is aimed at families with children.In this advertisement,the cars are family cars,and family cars can be used for occasions like family gatherings.
5.In my opinion,this advertisement is not 100% effective.I say this because in the advertisement,the babies were doing stunts,and even though it is funny and can leave a deep impression on the viewers,it does not fully convey the message it wants to.Children watching the advertisement may learn the wrong values of the babies doing the stunts and may think it is fun and safe to do so,and may copy them,which could result in a very terrible accident.
1. The equipment used are:
ReplyDelete• Sound Recorder.
• Video Camera.
• Video Editing Software.
• Chromakey.
• Hyundai Vehicle.
2. The techniques are:
• Colour – They used bright and pastel colours for the children to match the vehicle and also build up the contrast as most of the background objects are black in colour. This is to depict the brightness in the car, not only in a physical way, but also in a “bright” or clever way. This will attract many car users as most cars are not very ergonomic.
• Size – The size of the car is bigger than those in the background. This shows the viewers that the car is spacious. This “spacious” characteristic plays an important part in persuading the viewers to buy the car as it shows comfort. The small children in this commercial also adds in to the “spacious” effect as the size of them compared to the size of car is worlds apart. This creates a strong vibe as the message is communicated to the viewers in multiple ways.
• Creative Language – The small children shows that the car is modern and improved. The hidden meaning behind using children is “ a new generation “. This is because, the future is in their hands, the world will be ruled by them some day. The fact that they are attracted to this car shows that it is modern and meets the standards of the latest technology.
3. The purpose of this video is to advertise that the Hyundai car in the video is new and improved and modern. This is to improve the popularity of the car so viewers would be persuaded to buy it.
4. I think that it is for those people who want to keep up with the latest technology. I say this because this video depicts the agility, freshness, and brightness of this new Hyundai car. Those who want to keep up with this technology, will feel that this car is a “must-have” after watching this commercial.
5. This video is trying to convey that that vehicle is fresh. It is effective. Viewers that see the video will think, “Wow, this car has the latest technology, this car is good, this car is better than my car.”. Those catching up with technology will think that “I must get this car.”, this shows that this video is very persuasive. However, showing a child driving a Hyundai may mislead others. Children may think that, “maybe this is possible, can I drive a car?” . They might end up driving cars and the consequences may be fatal.
Yeow Suxian. (:
Register 21 of Class 2/one-
The post by 6 Diligence rox! was done by Siew Shun Zhang Joshua (34) 2-1
ReplyDelete1. They use a video camera for visual images, they use a voice to tell the people the attractive properties of the car, and they use some photo shopping to replace the actual people with the toddlers since toddlers are too young to be able to be able to do the activities that were done by the toddler inside the commercial.
ReplyDelete2. They use a silver hyundai to attract people's attention. They described the car model as ' the next generation ' this shows that they were trying to tell us that the car model that they were advertising is new and improved. They also used toddlers throughout the commercials as the main characters. This shows us that the product is so easy to use that even toddlers can use them. Since most toddlers are were choosy and are not easily sastified, it tells us that it will easily satisfy people with its function since the toddler was satisfied and even wants to drive it. The wind at the start of the commercial shows us that the car can travel very quickly and smoothly like the ' restless wind '.
3. The media is telling us that the newest model from Hyundai is available and on sale for people to buy.
4. It is intended for young adults that are eligible to drive a car.
5. The video would not be effective as it could not catch the attention of the people watching it and leave an impression. It does not tell us the functions of the car other than it being able to drive fast and smoothly. This would not really attract potential buyers as most people would prefer buy products that would benefit them. However, this advertisement only states that it is easy to drive and the car having a high speed and can drive smoothly. They did not clearly state the other functions of the car to the people. This may causes a failure in showing this advertisement.
Chua Xin Nee(6) 2-1
1. I think the media tools used are video camera for taking the whole process of the video, computer video editing softwares to edit the video, add in sound effects and including headlines or titles.
ReplyDelete2. The techniques used are firstly, they used the words "The next generation" so as to attract the viewers to think that the car is more to the futuristic side. By changing the people from adults to toddlers, then also empasize "the next generation" on the car as people of the 21st century like us are more IT-savvy nowadays and also gives that this car is made to fit this circumstances. Continuing from this, the colour of the car also gives us a sense of a very futuristic look. It makes the car look cool and expensive at the same time. Hence, attracting people to buy it. Also by using toddlers, they are implying that the car can do things that other cars cannot do. On normal circumstances, toddlers cannot drive and surf, but it is made possible in this advertisement. This shows that the car is able to do things that it is impossible to be accomplished by other cars. The gush of the wind in the beginning of the commercial also gives the sense that the car blows people off their feets.
3. The purpose of this video is to advertise the newest model of Hyundai and to attract people to buy this car.
4. I think it is video is intended for attracting maybe parents with children or those people who are young at heart. The video shows the agility, speed, power and futuristic zest of the next generation.
5. I truly think that this video is not very effective. Though it gives viewers a very big WOW! factor. It does not really show how this car is good. They only show that this car is comfortable, sleek and powerful. But it may give a wrong impression that it is very dangerous and unsafe because there were babies or toddlers performing stunts like climbing off the cot and driving the car. Not only that, babies do have very good memories and they remember what they see or notice. They might imitate what the babies in the advertisement does, causing maybe fatal injuries.
Lee Yan Ting (11) 2-1
1)Equipments used are: Sound recorder-for the sound/audio effects, "special background effects" to replace all those scenes that are impossible for a baby to do in real life, (eg. surfing,driving.)
ReplyDelete2)They used bright colours, cheerful music to give us a feeling of happiness as the video showed that they are going to the beach which is usually a place for us to relax and have fun. The background is a nice and sunny day, just right for the commercial. it is very ironic when we see a baby driving a car, and this could have attracted our attention, there is a part when a man looked shocked when he see the baby driving the car and the driving skills were quite impressive , people are also easily attracted to the cute babies in the commercial.
3) The purpose of this video is to advertise the Hyundai car model; it was made to attract people to buy it.
4) This video is intended for those who want to buy a comfortable car which their children will feel comfortable too, and young adult who wants to look as cool as those babies driving the car.
5)I think that this video is quite convincing as it uses a baby which probably knows nothing to drive a car. So when those people that just passed his/her driving test, they would be attracted to this car because they need a car which is easy to control/start of with.on the other hand it is not a good advertisement when it'll be broadcast to the public, because the small children who watched it might think that they also know how to drive a car.
Lim Yanwen (12)
2-1
\m/
1. video cameras are used to capture the scenes, voice recorders are used to record the sounds and editing softwares to edit the production.
ReplyDelete2. they used a phrase "the next generation" to let the viewers know that this car is modern and it is a must-have piece of equipment for the future. the babies are used so as to give the viewers a very pleasant impression as they are very cute. Not only that, the babies in the production are driving the car very smoothly and safely, this gives the viewers a view that this car is very safe and comfortable to be used. The colours and sounds are very cheery to attract the viewers attention in a way that the car has many positive selling points.
3. It is to advertise the new brand of Hyundai and to attract people into buying it.
4. It is targeted to people who has an interest in cars and mostly, couples have or plan to have kids.
5. It is effective as even toddlers do know how to drive a car. From this, we can see that this car is easy to use and operate. It can also be suitable for first time drivers. The surfing part shows that the car is strong, agile and smooth in both appearance and functions.
Donal Kang (26) 2-1
1. To be able to produce this media, camcorders are of course used to capture the different timings of the happenings, joining those short videos together to form a big picture of what is really happening at different angles of shots. Thus, it makes the video much more interesting at different point of views, instead of just one same angle throughout the whole video. With the graphics ready, what we now need is the background sound. The music in the media presents a kind of happiness by the sound recorder, maybe, which will lead to me, being very keen to follow the steps that the young boy does. In addition, the sound also allows me to feel relax, no worries about illegal driving at young age with such a soothing voice heard. Then, it will be the use of computer to show the texts about Hyundai and to edit the actions the boy did. They are basically, Photoshop and Movie Maker. As an about four years old young kid, it is impossible for the boy to drive a car, let alone Hyundai and to surf smoothly on the sea. With such a low IQ at the age of four, it is also underage and illegal for them. Not to forget about their inability to balance well on surfboard too. Therefore, to create an ironic situational, Photoshop is used to contradict the actions the boy have done. Hence, this contradicting media is produced to show the desire for an underage kid to drive Hyundai; so irresistible.
ReplyDelete2. To produce this media, creative techniques of colours, music, characters, and other texts. As you can see, the colour, white is mainly used. White usually associate with innocence. The person who makes this media is trying to show that there is nothing wrong in driving your way through the road, though you are underage. He/She is trying to advertise about one driving Hyundai being having lots of freedom, and being relax; nothing unusual about it. Then, the music used in the media is very classical. This classical music represents the solidity and firmness of the Hyundai, especially with the trumpets’ sound. This shows that the Hyundai car is very durable, cannot be destroyed easily even in the hands of a four years old kid, with a low mentality. It will result in gaining more people’s trust, in believing that they are trust-worthy for their materials used in Hyundai, causing the very-hard-type-of-car effect. After that, the characters used in the media; four years old boy, a young girl at the same age and the father of a son younger than the four years old are ironic. Firstly, how can a boy drive in the European country when he is underage, have only an IQ of a four years old and balance himself steadily that he can actually surf on the sea?! Furthermore, how is he able to climb out of his bed with high rails for him?! Then, the young girl of the same age as him. How is she able to be alone in such a deserted place with anyone?! Young toddlers are always seen accompanied with their parents all day long. Also, why is she well-prepared with stuffs to bring along to the coast when she is without her parents?! Lastly, the father of a son younger than four years old. He gave a shocking-looking face that is trying to convey the question, “what is that kid doing in the car?!”, when the four years old toddler waved at him. Next will be the texts seen in the media. The movie editor chose white as the font colour, bold-ed it to make it outstanding and possible to be seen by the media viewers. This will of course show that the choice of white is common but the bolding of the words are extraordinary, just like the Hyundai car. The outer appearance may seem ordinary but the usage of it will be extraordinary. You will never know the taste of car, unless you try it, conveyed by the media. Hence, these qualities will then attract more attention of the viewers to the media.
3. The purpose of the media, is to advertise the new Hyundai car model, about it being wonderful to use that even a four years old toddler would want to drive it. Then, this ironic effect will cause more people to be attracted in driving Hyundai, increasing the sales number of Hyundai. To also advertise the media, slogan of ‘Drive your way’ can also be easily seen. The company is trying to tell the car buyers that Hyundai has already equipped the cars of theirs with all the necessary items, right after their purchase, the car owners can be able to do anything they want to, driving their own way in reaching the destinations. They, in another way, do not need to be worried about the missing items, and drive with ease.
ReplyDelete4. The media is intended for those car buyers aging from about 18 – 30+, mainly from the youths and uncles/aunties group. I say this because driving below eighteen years old is both underage and illegal as they do not have the mentality to possess with road awareness since they were young at age. Thus, the teenagers and kids group are excluded from the possibility of the age group for driving. Then, the elderly are not to be mentioned that they suitable to drive. As one gets older, illnesses like Presbyopia, the gradual loss of one’s ability to focus on near objects as we age. As such, how can they see the traffic lights, passer-bys and vehicles moving on the road? They might just knock someone off, you know? So, elderly are also not included too. Therefore, there leave only the youths, and uncles/aunties. In addition, with the mention of media. It reminds me of the father carrying the son of his at the back. His flabbergasted face is trying to convey the message that only people of his age can drive, instead of the younger ones. The reason he was shocked because he saw someone was driving illegally. He, or maybe everyone always thought that kids are impossible to drive, thinking that they CANNOT drive. However, the four years old boy driving the Hyundai showed him the contradiction between his thinkings, thus leaving him puzzled, stunned there. Hence, the media is intended for youths and uncles/aunties age group only as the rest of the options are totally out.
5. The media is trying to convey the value of doing what you want to. The four years old toddler in the media drove. He actually DROVE. He did what he wanted to, even though that is illegal. In the media, he droved freely, waved with ease and surfed smoothly, not going against his own will at all, right? However, the value the media is trying to convey is not very effective actually. The male lead actor did something illegal, something against the law and he got off without being caught by the police. That was something not to be done AT ALL. It was against the character of his. Him, being a cute toddler should be staying at home, idling around, rather than committing illegal crimes. This will of course influence the young kids when broadcasted to the public. Those kids will then have the mindset that they can drive since young, at the age of theirs. After that, they will then experiment, using their parents’ car, they will try; causing serious accidents, troubles and chaos to the world. It will be then, when the parents will sue the company for mis-educating their kids in leading them to injuries or deaths maybe. After that, the reputation of Hyundai will go down, let alone the sales number of cars. Then, closing down will be the end result.
Ong Qiu Luan(18) 2-1
1. Video Camera to videotape the scenes.
ReplyDeletePhotoshop to change driver to baby(BABY
CANNOT DRIVE!).
Video editing software to put in sound
effects and edit video as the scene you
capture may not be perfect.
-------------------------------------------
2.Light colors are used to brighten the mood
as people often associated bright
colors to a happy mood. Some part of the
scene uses yellow and yellow is quite
similar to gold. So it is trying to tell us
that the car is meant for people who are
rich enough to afford it, creating the
effect that driving that car will make you
look rich.
They make the video commercial ironic as
toddler are too young to know how
to drive or even surf. However, at the same
time, it is also saying that the car is
too easy to drive that even a toddler knows
how to drive it. Also, when the
toddlers are driving past the man with the
baby, the man shows a shock and
envious expression, probably meaning that
the man is envious that the toddler
is driving the car and he does not have one.
As everyone knows, Hyundai is a well know
company that sells car. So they
consistently emphasizes at the brand when
the commercial is playing to tell
people that they will be buy a branded car.
Since it is a branded car, it
can easily attract people who loves to buy
branded products to buy the car so
they can show off to other people.
Sound effect like songs to make the whole
commercial relaxing. So it is hinting
at people that it is relaxing to drive in
the car. As most drivers knows, is hard to
drive a car when they are sometimes driving
to a faraway place. So if they want
to travel to a faraway place while relaxing
at the same time, they should buy
the car.
The scenery during the middle of the
commercial shows the mountains, probably
wanting to tell us that the car is suitable
for long-distance drive. Also, the camera
also sort of zoom in the part where the
commercial is showing the inside of the
car as it wants to emphasize that the car
is spacious and many people can sit or
many things that can be put inside it.
--------------------------------------------
3.The purpose of the video is trying to tell
us that Hyundai‘s newest product is
already for sale and wants people to buy it
as its product. Since it the the more
advanced product, the car must be equipped
with all the necessary functions that the
drivers needed. Thus, it brings out the
opinion that Hyundai has the more advanced
product compared to the others and that it
is always coming out with new and advanced
product that is the latest.
---------------------------------------------
4.The commercial probably wants to attract
young adults who have a driving license.
When the commercial was playing, there were
no signs of elderly people. Instead, there
were toddlers (young) and adults. Also, the
commercial also mentioned something
about 'the next geneation'. Young adults
nowadays go for more advanced stuffs, and
the next generation fits the advanced
technology. Lastly, there are a male and
female toddler inside the car in the
commercial, probably hinting that both
female and male can drive this car. Thus,
the commercial is targeting at young adults.
--------------------------------------------
5.The commercial would be effective as the
different techniques used are targeting at
the young adults. Since it is the latest and
more advanced product, young adults who tend
to go for advanced stuff would definately
consider buying this car. However, at the
same time, it had a bad influence on
toddlers. If the toddlers see this
commercial, they would probably want to try
something dangerous like the toddler driving
the car in the commercial.
1.They use camcorders to record the video. Voice recorder to record the different sounds, images. Photoshop, the part when the baby is surfing looks real fake. Video editor to edit the video.
ReplyDelete2.They use techniques such as the toddler driving the car makes the advertisement more interesting. It shows that the car is easy to use. The colours are bright so that when we look at it we wont feel bored. The scene also changes , the car travels on road and sand. This is trying to show that the car is durable.
3.This video is trying to urge the viewers to buy the new Hyundai car brand.
4.This is for the adults who are looking for a car which is durable and safe and car users who drive cars often.
5.This video is not very effective. Eventhough it shows that the car is safe but when toddlers see it they will think that it is ok for them to drive cars like adults. However, toddlers cannot drive cars like in the video it would only lead them to accidents.
Nur Raihani Bte Abdul Aziz(16)
1. Video cam to record the videos, sound recorder to record the singing of the people for background music and photo shop. As a baby cant possibly drive a car and even surf.
ReplyDelete2. They make the car looked more modern as even a baby, the next generation can drive it. And the sizes of the different cars. The other cars looked much more smaller than the car that they are advertising.
3. This video is trying to attract people to buy the car.
4. The car is for people who are looking for a car, any gender. And those who wants to be on line with the lastest technology and things.
5. Its effective as even young children are "able to drive" very smoothly on the streets and italso means that there would be lesser rate of accident happening on the streets when adults drive the car.
VoonMingHan(37)
1) They used sound recorder, micro-phones and some background music for the audio effects. Video camera for the visual effects. And Photoshop to edit the baby driving and surfing part.
ReplyDelete2)-Bright colours to lighten the mood. Dark colours are usually used to represent danger and creepy things. The bright colour used also can tell us that the car can make us happy.
-They used the baby as the main character to promote the car. Firstly, when the baby climbed out of the cot, the sound used for superman was used. This is to create the effect that the baby is not as innocent as we think they are, they can also be a hero, in this case, a superman. Moreover, throughout the commercial, they broke the stereotype of using men to promote the car. The commercial was very funny as it is unusual to see a baby driving a car and surfing on the beach. The baby driving the car also tells us that the car is very easy to drive.
-the slogan at the end is that the car is in the next generation. This is perhaps the reason why they used babies to promote the car, as the babies are the future leaders of the next generation.
3) The media is trying to sell the Hyundai car which represents the next generation.
4) The commercial is targeted at young people who are eligible to drive. This is because they used babies in the commercials and the slogan was that the car is actually in the next generation. The young people are going to be the next generation.
So, the commercial is targeted at them.
5) The video is not effective. When the public views this video, they will not take the commercial seriously and will not consider buying the car. They will just treat it as a comedy video. Besides, the video did not focus on the features of the car. It focused more on promoting that it is representing the next generation. Many of the viewers would just ask themselves, “so what is it from the next generation?” and then drop the commercial. An advertisement should make the viewer consider buying what it is trying to promote and should not have second thoughts about it. Thus, this commercial is not effective.
Elango Meenakshi Yazhini (07)
Sec 2-1
The above above above comment is posted by Beh Ing Tsyr (04) 2/1. :)
ReplyDelete1)They uses sound recorder and photoshop and some background music to make the advertisement more funny and interesting.
ReplyDelete2)They use bright colours to lighten the mood of the advertisement and also use bright colours to make the advertisement more funny and fresh.
3)The purpose of the advertisement is saying that everyone should get a hyundai car as babies even want it.
4)The advertisement is intended for young adults and for those who are in their 20s.
5)I think that the advertisement is very effective as it is also telling that young couples and young adults should get the brand new hyundai car as it is stylish and even babies want to drive the car.That attracts people to buy the car.
1. What do you think are the equipment used to produce this media?
ReplyDeleteThe Equipment used are,
- Photoshop
• To edit the video, and to take away the unwanted/unecessary sections of the video.
- Video Camera
• To record and film the commercial.
- Video editing software
• Put the various parts of the video together.
2. What techniques are used to produce this video?
Colour;
The colours in the commercial are light and mostly bright colours. The colour of the car is also white. The commercial is trying to say that if one buys the car, he or she will feel calm while driving it, as bright colours like white, yellow and beige are calming and soothing colours. The colour of the inner part of the car is mostly black and this contrasts with the white part of car exterior, the light-coloured clothes of the babies, and the bright surroundings. This is to highlight the appearance, the attactiveness of the car's "inner beauty", and also other facilities of the car. It also makes the interior of the car stand out.
Size;
The car is big ang large, compared to the other black car on the road when the baby was driving it. The inside of the car is very spacious. Usually, people would want to buy a bigger car at it is more spacious and they would not have to squeeze. Thus, the commercial is trying to promote the car by tring to show off the interior section. Also, towards the end of the video, the little girl is sitting in the opened boot. I think this is a good way to promote the car. This way, the audience will be able to see the largeness of the boot, and they might consider buying it. Also, a toddler/baby may not be able to fit into a normal or smaller car's boot. This shows that this car has a spacious and large boot which can fit even a baby inside.
3. What is the purpose of this video?
(What is this media trying to sell you?)
This video is trying to get us to buy the Hyundai car beacause of its interesting features. It is trying to tell us that Hyundai is the best choice as it can overtake all other cars. In the commercial, the car overtook a black car of another brand. They are also trying to say that the car is fast and that it has a lot of facilities by promoting its inner uses and functions.
4. Who do think this video is intended for?
ReplyDelete(Which group of the population is this for and how do you know it is for them...)
I think that this video is intended for young people who wants to buy a car. They might be attracted to it as the commercial has babies in it. Uusally, most people are attracted to babies, especially young people. I think it is also intended for middle-aged people with families or children. When these families watch the video, they may find that the babies relate to thier children. Also, the babies look very cheerful and happy in the commercial.
This gives viewers the impression that if they buy the car and use it, their children will be happy and satisfied.
5. What values do you think the video is conveying?
(This is asking for your evaluation of the video, whether the video is effective. If it is/is not effective, state your reasons? Is there any dangers when this video is broadcasted to the public? etc...)
I think that the video is both effective and not effective. It is effective as it promotes the uses, facitlies and spaciousness through exhibiting the inner part of the car. Customers will usually go for the size of the car, and they definitely want it to be more spacious. This gives the Hyundai car a benefit over other car brands. However, it is not effective as it does not really promote much of the car anymore towards the end of the commercial. It shows more of the babies playing and having fun instead of the car. Thus, people wont be interested in the car but the babies instead. If a mentally-ill person were to watch the video, he/she might go and let a baby drive the car. This is very life-threatening to the baby as the baby is innocent and does not know how to drive. This may lead to road accidents. Also, the commercial may give a viewers a bad impression as they might be wondering why the producers used babies instead of adults. They might think that the producers are cruel as they use babies in their commercial, as they might find it dangerous for the baby. Thus, the audience will not want to watch the video or buy the car anymore.
Umi Maisarah (20)
Class 2-1.
Video cameras,editing and photo shopping is used in creating this advertisement.The phrase 'the next generation' was used thus I think that this is intended for young adults as the term is telling viewers that the car is very modern and advanced aside from being a very good looking car.I think that the advertisement was very effective as using a baby to drive a car would definitely catch on viewers' attention.It might also attract viewers to purchase it as the producers are trying to tell them that the car is definitely something that one would desire to own that even a baby would want to drive the car and enjoy it.However,it can be very dangerous for the younger audience as they may find the advertisement enjoyable and might follow it. This could lead to accidents if the children try to pull this stunt.IT might also repel some viewers as they might find the advertisement a bad influence to younger children.
ReplyDelete1.I think they firstly,use photoshop to change the real person who drive the car and surfing to babies to make it funny and would attract your attention.They also used video editing software to add music and delete or change some parts that they may not need in this advertisement.
ReplyDelete2.This advertisement is suppose to be a funny one so that you would be attracted to buy their product,in this case,almost everything in this advertisement is light in colour for example the colour of the car,the skin of the baby.No one would use dark colour in a funny advertisement as black represent fear and afraid thus, it will not bring out the funny effect they are trying to create.
The music of the advertisement also set the mood.The music is grand and ambitious thus, when we hear it on the advertisement,they give us a idea that if we drive their car we would also be grand and ambitious.
The main character in this advertisement is a baby.The baby have a very cute smile thus,more people will be attracted to this advertisement as nobody would want to look at a ugly person.This main character is baby and yet he is also able to drive a car thus,it is probaly trying to tell us that anyone is able to drive their car as it is safe.
3.This advertisement is trying to attract us to buy a Hyundai car.
4.I think that this advertisement is trying to young adults who are buying a car.The solgan says that their car is in the next generation thus,it must mean that the car have some special features which other cars may not have.Young adults love to be different than others and thus,this car is their perfect choice.
5.I think that this advertisement is effective as it succeed in conveying the message that their car is the best,safe and and have some special features to the people who watch this advertisement.Thus, more people would want to find out more about the car and interested to buy it.
Tan Wei Yong(35)
the comment written by ayu is posted by Ayu Surya Zainuddin(03)
ReplyDeleteThis comment has been removed by the author.
ReplyDelete1. I think the equipments used are sound recorders, applications in computers for editing and photoshop and some music to add on to the mood of the adverstisment.
ReplyDelete2.I think the colour used like making the baby show that he was the main focus was important as this can capture the viewers attention. The size of how the baby suits into it should also look proportional so that the advertisement does not look funny. The creative language used like sign language without the baby speaking is creative and it also shows that the car can also 'communicate' with you just like how the baby communicates with the baby girl.
3. The media is trying to tell us that the car is useful such that it can talk to you non-verbally and you can also understand what it is talking about. It is also trying to tell us not to look down on babys as they can jump out of their cot and even start a car engine and move. It is also trying to say that by using this car, you can go anywhere you like including surfing.
4. I think this video is for parents because the video shows that they should spend more time with their baby so that they will not run off and start a car. It is also for parents to show that their kids may like the car so much that they even can climb out of the cot and start the car and go surfing with the girl. It is probably also encouraging parents to bring their kids outside to have fun so that they are happy like the baby in the video.
5. It is trying to say to parents not to spend so much time on their careers and neglect their children. They should spend more time and treasure their kids well so that they feel safe and happy. It is effective as the video shows that the car is easy to operate such that even a baby knows how to drive it so people will want to see if it is easy to use and safe just like how the baby did not had and accident in the video.
Loh Yee Kiat(30) 2-1
1. Used some video editing, because a baby could not have done all those things. video cameras to record the video.photoshop to insert the text.
ReplyDelete2.the colour in the video are all bright colours,which will create a happy atmosphere. also they have sunny sceneries which can attract viewers to watch this advertisements.and also, i think that its a funny advertisement, so no one would use black as black represent darkness and negative, nothing funny
3.this advertisement wanted to advertise their cars so to promote it and attract people to purchase it
4.I think that this video is intended for young people who wants to buy a car.it is said to be the next generation, so i think that young people would buy it, i also think that it might be intened for people starting families as even babies would enjoy the car.
This gives viewers the impression that if they buy the car and use it, their children will be happy and satisfied.
5.I think that this advertisement is effective as it succeed in conveying the message that their car is the best,safe and and have some special features to the people who watch this advertisement.Thus, more people would want to find out more about the car and interested to buy it.
Nuris Irfan Bin Ismail(33)2-1
oh and sorry ms tan for posting it late my internet had problems for a few weeks,sorry again