Latest Updates and Announcements

1) Deadline for the final poster project is in week 4 (12-16April 2010). Each individual student will have to hand in the following items:

i. Conceptualization Plan in the form of powerpoint with the three stages of planning- Exploration (Internet research and personal photographs taken with a digital camera), Development of personal ideas (at least 2 poster draft designs), typography.

ii. Individual write-up- An analysis of your poster using the following questions:
- What do you think are the equipments used to produce this poster?
- What techniques are used to produce this poster? Elaborate on the following aspects:

a. Colour

b. Size

c. Creative Language
d. Others...
- What is the purpose of this poster? (What do you want to convey to your audience through the poster?)
- Who do think this poster is intended for? (Which group of the population is this for and how the poster is appropriate for them?)
- What values do you think the poster is conveying? (Do you think the poster is effective? If it is/is not effective, state your reasons? Are there any dangers when this poster is publicized to the public? Are there use of any stereotypes?)

iii. Poster (1 soft copy per pair)- In Photoshop format

You are to submit items (i), (ii) and (iii) during your ML lessons in Week 4. Your ML teachers will pass around an external hard disk for you to save your work into. Please remember to label the documents with your name clearly.


2) Computer Lab 4 will be open for you to finish your posters on 5th Apr (Mon) and 8th Apr (Thurs) from 2-4pm.


If you are unsure of the requirements of your assignment, please approach your respective ML teachers asap.

We look forward to seeing all your brilliant and interesting poster products!:)

Blog assignment 2 (blog comments) (Deadline: 11 April)

Examine the poster and post your answers to the following questions in the comments box. Remember to write your REAL NAME at the end of the comments.

1. What do you think are the equipments used to produce this poster?


2. What techniques are used to produce this poster? Elaborate on the following aspects:

a. Colour

b. Size

c. Creative Language
d. Others...


3. What is the purpose of this poster?
(What is this media trying to sell you?)


4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)


5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)

Individual Journal Assignment 1 (Deadline: 21st Ma

Analyse the commercial and answer the following questions...



1. What do you think are the equipments used to produce this poster?


2. What techniques are used to produce this poster? Elaborate on the following aspects:

a. Colour

b. Size

c. Creative Language
d. Others...


3. What is the purpose of this poster?
(What is this media trying to sell you?)


4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)


5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not effective, state your reasons? Is there any dangers when this poster is publicised to the public? etc...)


Submit your answers through email to the following address: 2010jssml21@gmail.com

Make sure that your name is clearly shown at the top of the email.

Final Poster Project (Deadline: Term 2 Week 6)

Visitors from Qatar and Russia are going to visit Jurong Secondary School in the upcoming Youth Olympic Games. Your school principal has mentioned that there will be a gallery showcasing the Jurong Secondary School students’ various interpretations of the school culture and values. You are invited to consider the significance of the school values and design a poster which encapsulates your interpretation of a school value.

In pairs, you are to produce a poster which accurately and convincingly captures the essence of your assigned school value. Every student will have to come out with an individual mind map, a conceptualization plan and a write-up which analyzes and evaluates your product for the visitors. You may like to consider the following questions:

1. What are the equipment you used to produce this media?
(example: digital camera - for the visual effects ...)

2. What techniques are used to produce this poster?
(example: Colour, Size, Creative Language, others..)

3. What is the purpose of this poster?
(What is this media trying to tell the visitors?)

4. Who do think this poster is intended for?
(Which group of the population is this for and how do you target them in the poster?)

5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not effective, state your reasons?)


The grading criteria is as follows:
Individual Mind-map, Individual Conceptualization Plan, Pair Poster: 50%
Individual Write-up: 50%

The deadline for all the deliverables is in Term 2 Week 6.

Blog assignment 1 (Deadline: 27th February midnight)

After watching the commercial, answer the following questions...



1. What do you think are the equipment used to produce this media?
(example: sound recorder - for the audio effects ...)

2. What techniques are used to produce this video?
(example: Colour, Size, Creative Language, othes..)

3. What is the purpose of this video?
(What is this media trying to sell you?)

4. Who do think this video is intended for?
(Which group of the population is this for and how do you know it is for them...)

5. What values do you think the video is conveying?
(This is asking for your evaluation of the video, whether the video is effective. If it is/is not effective, state your reasons? Is there any dangers when this video is broadcasted to the public? etc...)

What do you look out for when analyzing video commercials?

1) Colour
a. Are the colours loud, bright and bold?
b. Are the colours dark and dull?
c. How does the colour of the background, title, slogan, characters affect the mood created? i.e. bright colours usually create a happy mood while darker colours are generally more serious.

2) Size
a. Is the positioning of objects, actors, and text within the frame of a video meant to achieve a particular effect? Explain.

3) Creative language
a. Is there dialogue in the commercial?
b. How is the dialogue engaging, interesting or funny?
c. Is the title (For a movie or the name of a product) prominently featured? Is the text easy to read?
d. When do the title and slogan usually appear? Why?
e. Do you think this video commercial is persuasive? Will you buy the product? Why?
f. What are the other information present in the video commercial which will affect your purchasing decision?

4) Other techniques
a. What do the expressions or body language of the characters reveal?
b. Is any information withheld from you? Are some details left out intentionally?

Video Deconstruction Exercise (Group Work)

As a group, try to deconstruct the following commercials based on the guidelines for the analysis of video ads. In about 100 words, explain how the commercial uses Colour, Size, Creative Words and other techniques to "sell" their products...

The groups sitting on the right side of the computer lab is to attempt the "Whatever, Anything" commmercial while the students sitting on the left side of the computer lab is to attempt the "M1" commercial...